Bmw officially announces ‘i’ sub-brand! I3 and I8 models coming by 2013!

Article by Christian Andrei, on February 21, 2011

As expected, BMW unveiled today the ‘BMW I’, its new sub-brand which will focus on on developing sustainable mobility solutions. What is more interesting is that the Bavarian manufacturer also announced two models which will be launched under the new sub-brand from 2013: the Bmw i3 and i8.

The Bmw i3 is previously known as the Megacity Vehicle and will be the first series-produced car for urban areas to be driven by electric power alone.

Meanwhile, the i8 is a sports car based on the Bmw Vision EfficientDynamics Concept and will blend the sporting ability of a high-performance machine with the fuel consumption and emissions of a small car.

According to the manufacturer, both cars are based on the revolutionary construction concept known as LifeDrive architecture, this means they feature an aluminium chassis which houses the powertrain and the passenger cell consists of high-strength but extremely lightweight carbon fibre-reinforced plastic (CFRP).

Furthermore, the vehicles will be built at BMW’s Leipzig plant, and the Bavarian carmaker promises an 400 million euros investment as well as 800 new jobs by 2013.

The BMW i will be integrated with an added variety of mobility services that can be used independently of other cars. This will enable the formation of a new beneficial area of business in the long term and draw the attention of new customers towards the brands of the company.

Ian Robertson said that mobility needs are changing in developing megacities. BMW ConnectedDrive, which will be expanded under BMW i, shows the brand’s commitment to car-enabled mobility services. BMW will also develop their top car-related mobility services.

It is the goal of BMW i to deliver customized mobility solutions so as to go beyond a seamless network of premium products and services. They are focusing on solutions that will improve the use of available parking spaces and intelligent navigation systems with premium car-sharing, intermodal route planning and local information.

Aside from in-house developed services, the BMW Group is aiming for partnership with other companies and discovering strategic capital investments in mobility service providers. In order to achieve this, BMW I Ventures, the venture capital company, has the intention to expand the variety of products and services presented by BMW in the long-run by taking risks in ground-breaking service providers.

My City Way is the first company in this segment that BMW i Ventures took a risk in partnering with. According to Ian Robertson, he is delighted to announce that they have just signed their first partnership with this New York based company.

My City Way, as a mobile app, gives users info on parking availability, public transportation as well as local entertainment on more than 40 cities in the United States. Forty other cities, including Munich, will be part of the worldwide rollout.

Press Release

New BMW sub-brand: BMW i

Munich. The new BMW sub-brand focused on developing sustainable mobility solutions has been launched. “BMW i represents a new movement in premium mobility. With the introduction of this new sub-brand, the BMW Group reaffirms its leadership as the most innovative and sustainable premium car company. The products and services have been conceived around a revolutionary approach: purpose designed and purpose built for sustainable, premium mobility. It’s a new day in our industry; a new era for individual mobility. This is BMW i – Born Electric.” said Ian Robertson, member of the Board of Management of BMW AG responsible for Sales and Marketing, in Munich on Monday.

In a first move, two models will be launched under the new sub-brand from 2013 – the BMW i3 and BMW i8. The BMW Group will also significantly expand its range of mobility services over the years ahead. To achieve this, a Venture Capital company was founded in New York City, BMW i Ventures, with an investment totalling up to 100 million US dollars.

“BMW i offers visionary cars and services, inspiring design, and an entirely new concept of premium mobility – all with a focus on sustainability”, explained Robertson. The BMW i brand comprises vehicles and services developed since 2007 as part of project i, a BMW Group think tank exploring sustainable mobility solutions. It is the BMW Group’s response to changing customer needs, including increasing demand for alternative drive trains, such as electric drive systems and hybrids. There is a widespread desire in megacities for solutions which intelligently combine the benefits of various mobility concepts in a single package.

Revolutionary vehicle concepts

“With BMW i, we are building on the success and strength of our core brand,” emphasised Robertson. The BMW i3– previously known as the Megacity Vehicle – will be the BMW Group’s first series-produced car for urban areas to be driven by electric power alone. The BMW i8, meanwhile, is based on the BMW Vision EfficientDynamics concept study. Its plug-in hybrid drive blends the sporting ability of a high-performance machine with the fuel consumption and emissions of a small car.

Both models are based on a revolutionary construction concept known as LifeDrive architecture. An aluminium chassis houses the powertrain, and the passenger cell consists of high-strength but extremely lightweight carbon fibre-reinforced plastic (CFRP). “Both cars have been designed specifically for their respective alternative drive systems. We used the innovative architecture and CFRP to cancel out practically all of the extra weight added by the batteries. For our customers this means superior driving dynamics combined with significantly increased range using electric power,” explains Klaus Draeger, BMW Board member responsible for development.

BMW i8 to be built in Leipzig

Like the BMW i3, the BMW i8 will also be manufactured at BMW’s Leipzig plant. Around 400 million euros will be invested in new plant facilities and some 800 jobs will be created up to 2013. Development and production synergies will be achieved through both vehicles using the same component sets for the electric motors, power electronics, and high-voltage lithium-ion batteries.

A range of vehicle-independent services

An additional range of mobility services – which can also be used independently of the cars – will be an integral component of BMW i. This will allow the creation of a new, profitable area of business over the long term and attract new customers to the company’s brands.

“Mobility requirements are changing in rapidly expanding megacities” adds Ian Robertson. “Our commitment to car-enabled mobility services, like BMW ConnectedDrive, will be significantly expanded under BMW i. We’ll also grow our car-related premium mobility services. What’s truly groundbreaking is that we’ll begin offering car-independent premium mobility services. BMW i aims to provide customized mobility solutions across a seamless network of premium products and premium services.” The focus is on solutions which will improve usage of existing parking spaces, as well as intelligent navigation systems with local information, intermodal route planning, and premium car-sharing.

In addition to services developed in-house, the BMW Group is pursuing collaborations with partner companies and exploring strategic capital investments in providers of mobility services. To this end, the venture capital company BMW i Ventures has the goal to expand the range of products and services offered by BMW i in the long term by taking stakes in highly innovative service providers.

New York-based My City Way is the first company in which BMW i Ventures has taken a stake. Of the partnership, Ian Robertson said, “I am thrilled to announce that we have just signed our first strategic partnership with My City Way. As a mobile app, My City Way provides users with information on public transportation, parking availability, and local entertainment for over 40 cities in the US. Another 40 cities will be part of the global rollout, including Munich, of course.”

Topics: bmw

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