As expected, BMW unveiled today the ‘BMW I’, its new sub-brand which will focus on on developing sustainable mobility solutions. What is more interesting is that the Bavarian manufacturer also announced two models which will be launched under the new sub-brand from 2013: the Bmw i3 and i8.
The Bmw i3 is previously known as the Megacity Vehicle and will be the first series-produced car for urban areas to be driven by electric power alone.
Meanwhile, the i8 is a sports car based on the Bmw Vision EfficientDynamics Concept and will blend the sporting ability of a high-performance machine with the fuel consumption and emissions of a small car.
According to the manufacturer, both cars are based on the revolutionary construction concept known as LifeDrive architecture, this means they feature an aluminium chassis which houses the powertrain and the passenger cell consists of high-strength but extremely lightweight carbon fibre-reinforced plastic (CFRP).
Furthermore, the vehicles will be built at BMW’s Leipzig plant, and the Bavarian carmaker promises an 400 million euros investment as well as 800 new jobs by 2013.
The BMW i will be integrated with an added variety of mobility services that can be used independently of other cars. This will enable the formation of a new beneficial area of business in the long term and draw the attention of new customers towards the brands of the company.
Ian Robertson said that mobility needs are changing in developing megacities. BMW ConnectedDrive, which will be expanded under BMW i, shows the brand’s commitment to car-enabled mobility services. BMW will also develop their top car-related mobility services.
It is the goal of BMW i to deliver customized mobility solutions so as to go beyond a seamless network of premium products and services. They are focusing on solutions that will improve the use of available parking spaces and intelligent navigation systems with premium car-sharing, intermodal route planning and local information.
Aside from in-house developed services, the BMW Group is aiming for partnership with other companies and discovering strategic capital investments in mobility service providers. In order to achieve this, BMW I Ventures, the venture capital company, has the intention to expand the variety of products and services presented by BMW in the long-run by taking risks in ground-breaking service providers.
My City Way is the first company in this segment that BMW i Ventures took a risk in partnering with. According to Ian Robertson, he is delighted to announce that they have just signed their first partnership with this New York based company.
My City Way, as a mobile app, gives users info on parking availability, public transportation as well as local entertainment on more than 40 cities in the United States. Forty other cities, including Munich, will be part of the worldwide rollout.