Bmw opens $30 million dealership in Minneapolis

Article by Christian Andrei, on August 26, 2010

BMW invested $30 million on top of the $2 billion spent by the dealer network in the USA over the last ten years to build a new, state-of-the-art dealership to be located outside of Minneapolis, Minn.

This multi-level facility, which measures 223,000 square feet, will have 80 work bays, and will be capable of housing 500 vehicles indoors and a 12-seat movie theater.

This new dealership currently employs 100 people. Jim O'Donnell, the president of BMW of North America, LLC, considers Minneapolis to be "a young, vibrant, dynamic place with a diverse and modern business mix." He said that the Minnetonka dealership reflects the city's energy and would perfectly fit BMW's future growth plans in the U.S.

At the grand opening celebration on April 21, Peter Hasselquist, dealer principal, said that the center boasts a design that will give its customers and guests the "ultimate" sales, service and parts experience.

He is confident that the dealership will do well and will increase BMW's presence in the region. The Minnetonka facility will feature an escalator, surround sound system, automatic climate control, driving simulators, and a custom-built Business Center with computers, printers, and fax machines.

BMW of Minnetonka has taken steps to provide the best customer experience. For instance, the dealership has installed the latest surround sound system, an escalator, driving simulators and automatic climate control.

It also has a custom-built Business Center equipped with computers, printers, and fax machines. Moreover, the dealership has implemented a number of energy efficiencies and environmental solutions.

For instance, BMW of Minnetonka uses reclaimed water in their car wash and recycled waste oil and fluids to heat the service department. Its wallpaper is also made from recycled plastic bottles. Furthermore, the dealership boasts of highly efficient lighting fixtures that provide optimal illumination while consuming the least amount of electricity.

Dealer Principal Peter Hasselquist quipped during the grand opening celebration on April 21 that BMW of Minnetonka was designed and built to provide customers and guests with the ultimate sales, service and parts experience. He added that they expect BMW of Minnetonka to perform well and increase the carmaker's presence in the region.

Press Release

BMW Opens New Dealership in Minneapolis - Total U.S. Dealer Investment Tops $2 Billion Over The Last 10 Years

BMW continues to modernize its dealership network in the U.S. with state-of-the-art facilities. The latest addition is BMW of Minnetonka located just outside of Minneapolis, MN. The 223,000 square foot, multi-level facility is big enough to park 500 vehicles indoors, house 80 work bays and even a 12-seat movie theater.

The new facility is a $30 million investment and adds to the $2 billion spent by the BMW dealer network over the last ten years. Even in 2009, during one of America's worst recessions, BMW Center owners invested $340 million to update and expand their sales and service areas. All of them recognized the need to provide not only superior levels of customer service, but also on improving their facilities to exceed the needs of today's customers.

Currently, a total of 100 people are employed at the Center. A BMW of North America internal training and career development program guarantees employees learn about the latest business and technological developments and can continue to grow in their career path. Nationwide, BMW dealerships employ 20,000 people giving BMW a considerable impact in local communities.

"Minneapolis is a young, vibrant, dynamic place with a diverse and modern business mix," said Jim O'Donnell, President of BMW of North America, LLC. "BMW of Minnetonka reflects the city's energy and is a perfect fit for BMW's future growth plans in the U.S."

To ensure the best customer experience, BMW of Minnetonka is equipped with an escalator, latest surround sound system, automatic climate control, driving simulators, and a custom-built Business Center with the most advanced computers, printers, and fax machines.

Recognizing future requirements of the auto industry have changed, energy efficiencies and environmental solutions have been implemented such as using reclaimed water in their car wash, recycled waste oil and fluids to heat the service department, and wallpaper made from recycled plastic bottles. Additionally, highly efficient lighting fixtures are located throughout the facility to provide optimal brightness, while using the least amount of electricity.

During the grand opening celebration on April 21st, Peter Hasselquist, Dealer Principal, commented, "Our Center was designed to provide our customers and guests with the ultimate sales, service and parts experience – we expect the dealership to perform well and increase BMW's presence in the region."

Topics: bmw, dealer

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