BMW invested $30 million on top of the $2 billion spent by the dealer network in the USA over the last ten years to build a new, state-of-the-art dealership to be located outside of Minneapolis, Minn.
This multi-level facility, which measures 223,000 square feet, will have 80 work bays, and will be capable of housing 500 vehicles indoors and a 12-seat movie theater.
This new dealership currently employs 100 people. Jim O'Donnell, the president of BMW of North America, LLC, considers Minneapolis to be "a young, vibrant, dynamic place with a diverse and modern business mix." He said that the Minnetonka dealership reflects the city's energy and would perfectly fit BMW's future growth plans in the U.S.
At the grand opening celebration on April 21, Peter Hasselquist, dealer principal, said that the center boasts a design that will give its customers and guests the "ultimate" sales, service and parts experience.
He is confident that the dealership will do well and will increase BMW's presence in the region. The Minnetonka facility will feature an escalator, surround sound system, automatic climate control, driving simulators, and a custom-built Business Center with computers, printers, and fax machines.
BMW of Minnetonka has taken steps to provide the best customer experience. For instance, the dealership has installed the latest surround sound system, an escalator, driving simulators and automatic climate control.
It also has a custom-built Business Center equipped with computers, printers, and fax machines. Moreover, the dealership has implemented a number of energy efficiencies and environmental solutions.
For instance, BMW of Minnetonka uses reclaimed water in their car wash and recycled waste oil and fluids to heat the service department. Its wallpaper is also made from recycled plastic bottles. Furthermore, the dealership boasts of highly efficient lighting fixtures that provide optimal illumination while consuming the least amount of electricity.
Dealer Principal Peter Hasselquist quipped during the grand opening celebration on April 21 that BMW of Minnetonka was designed and built to provide customers and guests with the ultimate sales, service and parts experience. He added that they expect BMW of Minnetonka to perform well and increase the carmaker's presence in the region.