BMW outsells Audi and Mercedes-Benz in November 2014, race gets tougher

Article by Andrew Christian, on December 12, 2014

BMW managed to post a new November sales record, after surging 6 percent to 158,953 cars and SUVs, as boosted strong demand in core European markets and China. Despite that, growths at closest rivals Audi and Mercedes-Benz were higher and were more than enough to chip BMW’s overall lead with a month to go before 2014 ends.

Audi posted an 11-percent jump in deliveries in November to 146,250 units, while Mercedes logged a 13-percent climb to 150,742 vehicles. This marked the second month this year that Mercedes outsold Audi.

After 11 months of deliveries, BMW sold 1.63 million vehicles; Audi delivered 1.59 million; while Mercedes posted a volume of 1.49 million units. BMW’s lead over Audi has dropped to 43,000 cars, compared with 54,000 units a year ago. Mercedes, meanwhile, has trimmed BMW’s lead by 17 percent to 147,000 cars, compared with 177,000 a year ago.

Both Audi and Mercedes are aiming to surpass BMW as the best-selling luxury brand in the world. To achieve that, Mercedes has revamped its offerings and Audi will commence its move next year, according to Stefan Bratzel, chief of the Center of Automotive Management.

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