Bmw outsells Lexus, Mercedes-Benz in the US… promises to expand its lead!

Article by Christian Andrei, on July 5, 2011

In June 2011, BMW brand was the top-selling luxury auto brand in the U.S., beating Daimler AG's Mercedes-Benz and further widening its lead for sales so far this year.

In a statement, BMW said that U.S. sales were buoyed up by the demand for the new 5-series sedan and the X-line of SUVs. The deliveries of these vehicles increased by 12.8% in June to 21,637 units (compared to the prior year). Mercedes' sales climbed by 13% to 20,652 last month.

On the other hand, Toyota Motor Corp.'s Lexus didn’t have sufficient inventory as a result of the March 11 Japan disaster and so its June sales dropped by 38% to 10,773 units. Judging from the sales of the first six months of 2011, BMW is on track to outperform Lexus in the U.S. for a calendar year for the first time since 1997.

For the last 11 years, Lexus was named the annual top-selling luxury auto brand in the U.S. BMW’s sales from January to June 2011 increased by 13% to 113,705.

Mercedes’ deliveries increased by 7% to 110,926 in the U.S. while Lexus' deliveries dropped 18% to 88,010. When asked to comment about Lexus, Jim O'Donnell, head of BMW's U.S. operations, said that it’s “too far behind now to catch up."

Topics: bmw, mercedes-benz

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