BMW outsold Audi and Mercedes-Benz in first four months of 2014

Article by Andrew Christian, on May 14, 2014

BMW Group is still the best-selling luxury carmaker in the world after its namesake BMW brand logged an 8 percent surge in sales to 140,840 in April 2014, bringing it four-month total up 11 percent to 569,100 vehicles. BMW sales chief Ian Robertson remarked that the group manage to post record sales in April, keeping the carmaker on pace to achieve its goal aim of delivering its best ever year to more than two million vehicles.

Leading the way for BMW are its SUVs. In the first four months of 2014, sales of its X1 surged 12 percent, X3 deliveries by 10 percent and X5 volume by 21 percent.

With Mercedes-Benz logging deliveries of 507,353 (up 15 percent) and Audi posting volumes of 561,9000 (up 12 percent) in the first four months of 2014, the rivalry between the three German carmakers is heating up for this year, when they expect to register record deliveries as booted by rising demand in the US and China.

Mercedes and Audi logged global deliveries of 133,077 units (up 14 percent) and 149,050 vehicles (up 12 percent) in April. For the full year 2014, BMW Group expects group sales to top 2 million vehicles for the first time this year, reaching a milestone two years earlier than planned.

BMW Group sales, including the Mini brand, surged rose 4 percent to 162,093 units in April and 8 percent to 649,118 in the first four months of the year.

European deliveries of BMW and Mini vehicles climbed 2 percent to 283,702 in the first four months of 2014. Their sales in China and the US rose 25 percent (145,716) and 3 percent (110,626), respectively.

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