BMW overtakes Audi and Mercedes-Benz, selling 121,168 cars worldwide in May

Article by Christian Andrei, on June 8, 2011

In May 2011, BMW brand sold 121,168 cars worldwide, 19% more units than in May 2010. It topped Audi and Mercedes-Benz. Last month, Audi had sales of 113,400 cars -- 19.5% higher than the previous year.

Meanwhile, Mercedes-Benz sales increased by 7.3% to 108,766 units. Buoyed up by sales of the new 5-series sedan and X3 SUV, the global deliveries of BMW brand increased by 19.2% to 555,429 units from January to May 2011. This is higher than Audi's 17.5% surge to 535,400 cars.

In the first five months of 2011, Mercedes' sales climbed by 10.5% to 490,021 units. In a statement, Ian Robertson, BMW board member for sales and marketing, said that May 2011 is the “most successful May” that the company has ever posted in sales.

He cited the strong performance of its young vehicle lineup and its “healthy balanced growth worldwide.” The sales of the BMW Group, which includes the BMW, Mini and Rolls-Royce brands, increased by 21.1% to 147,563 units in May.

From January to May, sales of the brands rose 20.7% to 667,511 units. The wealthy population in China has been growing. This is the reason why luxury carmakers are getting such huge sales gains in the country. However, the auto market in China is predicted to cool this year after rising by a third to its highest ever level in 2010. BMW Group sales in China rose 51.1% to 21,150 vehicles last May.

Press Release

BMW Group increases sales by 22.1% in May

The BMW Group is well on its way to a record year with another all-time sales high for the month of May. A total of 147,563 BMW, MINI and Rolls Royce brand vehicles were delivered to customers (prev. yr. 120,850/ +22.1%). Deliveries for the year to the end of May climbed 20.7% to 667,511 vehicles (prev. yr. 552,866).

Ian Robertson, member of the Board of Management of BMW AG, responsible for Sales and Marketing: “This was the most successful May the company has ever reported in sales. Our young vehicle portfolio continues to perform strongly and we are seeing healthy balanced growth worldwide. There is a strong demand for BMW X vehicles and the BMW 5 Series, which has further strengthened its position as segment leader.

Robertson added: “We are looking forward to even more momentum at the end of the year with the September launch of the new BMW 1 Series in Europe. We are well on course to maintain our position as the world’s leading manufacturer of premium vehicles throughout 2011.” The BMW Group made strong retail gains across the globe, driven by its three most important markets Germany, USA and China.

In the German market 29,372 (prev.yr. 22,993/ +27.7%) BMW Group vehicles were registered in May. Sales continued to increase in the U.S. with the delivery of 26,452 (prev. yr. 22,092/ +19.7%) vehicles in May. In Mainland China, 21,150 customers took delivery of a new BMW Group vehicle (prev. yr. 13,998 units/ +51.1%). Solid double-digit growth was also reported by the Group in all major European markets in May, as well as in the so-called BRIKT markets: Brazil (+57.3%), Russia (58.3%), India (+160.9%), Korea (+49.1%) and Turkey (130.2%). Regarding the individual brands: BMW brand volumes increased by 19% in May to 121,168 vehicles (prev. yr. 101,781).

Sales of BMW brand vehicles were 19.2% higher than the previous year at 555,429 units (466,088) at the end of May.The new BMW X3 continued to perform strongly in May with 10,182 units sold (prev. yr. 4,371/ +132.9%) and the BMW 5 Series solidified its position as the segment leader with total sales of 26,457 vehicles (prev. yr. 16,186/ +63.5%). The MINI brand also had a very successful May. Sales climbed to 26,104 vehicles (prev. yr. 18,849) – an increase of 38.5% over the same period last year. The number of MINI vehicles through May rose this year to 110,802 (prev. yr. 86,100/ +28.7%) vehicles.

The MINI Countryman has now been launched in all markets and is expected to boost MINI to a record sales year in 2011. Rolls-Royce Motor Cars saw sustained sales growth in all markets during the period. BMW Motorrad: Global sales rose by 3.5% to 12,568 units in May. Worldwide a total of 48.749 BMW motorcycles were delivered to customers in the year to the end of May 2011. This represents an increase of 7.3% year-on-year. The strongest market for BMW Motorrad is Germany with 9,496 deliveries (prev. yr. 7,240 / +31.1%) per Mai. Husqvarna Motorcycles delivered 3,080 motorcycles (-4.6%) in the first five months of the year. 537 motorcycles were delivered in May (-59,5%).

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