BMW recorded sales of 21,204 U.S. cars in February, outperforms Mercedes-Benz and Lexus

Article by Christian Andrei, on March 2, 2012

BMW recorded sales of 21,204 vehicles in the U.S. last month, an increased by 29% from the same month last year, thanks to the new 3-series sedan. The February figure brought the automaker back into the lead ahead of Daimler's Mercedes-Benz in terms of U.S. luxury car deliveries. Sales of the 3 series increased 66%.

Meanwhile, Mercedes' sales last month increased by 17% to 18,080 units. Also, sales of Lexus, which is owned by Toyota Motor Corp., leaped 21% to 16,678 units. Industry analyst Jesse Toprak at commented that the 3 series will remain as the "difference maker" in the luxury vehicle competition in 2012, adding that BMW has the "advantage going into this year." California- based monitors vehicle sales.

The refurbished C-class compact sedan from Mercedes and a recent two-door variant have aided the automaker in putting pressure on BMW's attempts to maintain its position as the bestselling luxury brand in the U.S. BMW took the place in 2011, outperforming Lexus, which held the position for 11 years.

After two months, Mercedes went ahead of BMW with a 770 unit sales lead. In January and February, Mercedes had total sales of 38,379 units while BMW sold 37,609 units in the same months. Meanwhile, U.S. dealers sold 28,952 Lexus automobiles. The figures do not include Daimler's Smart cars and Sprinter vans as well as BMW's Mini brand, which are not premium automobiles.

According to BMW of North America's head Ludwig Willisch, the boost in consumer confidence as well as the introduction of the recent BMW 3 series enabled the "strongest" February figures since the record sales in 2007. The revamped 3 series, which are more fuel-efficient, reached the showrooms in the U.S. on February 11. It comes for as low as $35,795 excluding destination charges.

Topics: bmw, sales

If you liked the article, share on:


Login or Create new account to add a comment!


More than three decades ago, the DeLorean DMC-12 was produced by the DeLorean Motor Company. However, production was stopped due to issues within the company. The car itself was decent...
by - October 27, 2016
Tesla is making sure that all models under production will receive the necessary advanced hardware that will allow them to be autonomously driven. The fitment of these advanced hardware to...
by - October 27, 2016
Wondering how fast the 2017 Chevrolet Camaro ZL1 in actual driving? To provide customers a good idea on how fast the 2017 Camaro ZL1 could really get, Chevrolet recently had...
by - October 27, 2016
So, it is official! The new Honda Clarity FCV has the longest verified range of any zero-emissions vehicle currently on the road in the United States. One of the main...
by - October 27, 2016
Many have been anticipating Mercedes-Benz Vans’ newest luxury pickup truck, the X-Class. While Mercedes-Benz has yet to reveal the official production version of the X-Class, it was kind enough to...
by - October 27, 2016