Bmw preparing diesel offensive in the United States! Will keep V8s!

Article by Christian Andrei, on August 26, 2010

Despite the inevitable rise of the hybrids and electric vehicles, BMW said that it will pursue its plan to put its new clean diesels at the center of the development strategy in future years. It seems not all car manufacturers are prepared to make the hybrid/EV trend as its priority.

BMW is developing the X6 ActiveHybrid but it won't give up easily its diesel-oriented strategy in the US.

Jim O'Donnell, BMW North America CEO, said that in light of the future mileage and emission requirements, BMW will also try to bring diesel engines to other models in its range as well, including a diesel 5_Series in 2010.

BMW is aiming to achieve 10-20% diesel penetration in the US. As most of BMW's vehicles were not able to meet the criteria to participate in CARS, it was forced to resort to its own sales incentive.

Did you know that BMW only sold 748 vehicles under CARS? That's a dismal percentage compared to the 24,343 units sold in the US in August.

BMW's own scheme provided the same $4,500 (eco-credit) to be offered to customers who bought two of its diesels: the 335d and the X5 xDrive35d.

The German carmaker has yet to issue figures on how many vehicles were sold under the eco-tax. The scheme is extended throughout September so it's not too late for you to go out and buy a BMW vehicle. Meanwhile, BMW said that V8s are here to stay.

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

Volkswagen Group’s dieselgate saga continues, but it appears the German company would be able to get out of trouble, but it would not be unscathed. This development comes as Volkswagen...
by - January 22, 2017
When a car has been in the market for nearly six years, it loses some of its luster and its customers tend to go for the all-new model with a...
by - January 22, 2017
Remember Zenos Cars, a British carmaker that specializes in designing and building lightweight and high-performance sports cars? If you are wondering how the company is faring with their E10 lightweight...
by - January 21, 2017
Mercedes-Benz has revealed that in 2017, its series 124 coupé will be celebrating its 30th anniversary. While this itself is a significant event, it will also mean that this model...
by - January 21, 2017
BMW’s 550i xDrive has long been considered as one of the most successful business sedans in the world. For the brand, this may not be enough as it has officially...
by - January 20, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries