Bmw reduced its market-share gap in China with Audi

Article by Christian Andrei, on July 29, 2011

BMW noted that ever since it began driving courses in 2006, it has reduced its market-share gap with Audi in China. BMW started the driving courses in order to boost its brand appeal and to draw in new buyers. As the number of rich Chinese increase, sales are rising even if overall vehicle deliveries slow down this year as the government has restricted purchases in order to reduce congestion.

Roland Berger Strategy Consultants said that BMW's share of the high-end sedan segment in China has gone up by 24% this year from 21% in 2006.

Meanwhile, Audi's share has dropped from 50% to 28%. Lu Yi, head of sales and marketing at BMW's China import unit, said that test drives and cross-country expeditions will show off new technology and will serve to expand customer interest.

In a survey last year conducted by International Business Machines Corp., Beijing tied with Mexico City for having the worst commute in the world.

With these programs, motorists are able to drive the vehicle outside the urban setting. For instance, Tom Liang ( a Beijing resident) took a BMW X5 SUV for a two-day drive in Inner Mongolia, driving up 100-meter sand dunes and across rocky river beds.

Liang, who went to BMW's first off-road terrain course this month in Ordos, northern China, said that the car’s best functions are brought out when driving in the desert. He stated that the training made him realize just what his X5 is capable of.

Topics: bmw, china, audi

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

The 2018 model year could be an exciting year for fans and enthusiasts of the Chevrolet Corvette. This comes as the 2018 version of the Corvette is bound to feature...
by - January 19, 2017
As if seeing the future more than a decade from now, one of the top scientists in the world of robotics and automations is predicting that children born today won’t...
by - January 19, 2017
Ford has just recently unveiled the 2018 Ford Mustang, and as it turned out, the carmaker gave its beloved pony car a facelift. There have been mixed reactions about the...
by - January 19, 2017
The bidding war for one of the only 20 examples -- 21 actually, but the 00 version went to a museum -- of the classically beautiful Lamborghini Reventon built and...
by - January 18, 2017
Bentley once again confirmed its plans to push PHEV into their future lineups. As a matter of fact, the Bentayga SUV will be the first to have the plugin hybrid...
by - January 18, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries