Bmw remains the leader in global-sales race, overtakes Audi and Mercedes-Benz

Article by Christian A., on October 11, 2011

After international sales of BMW AG's primary brand increased 9.3 percent to 128,446 units last month, the company stated that it had stayed on track to keep its title as the bestselling luxury vehicle manufacturer in the world. The growth places BMW in front of competitors Mercedes-Benz, whose sales went up by 2 percent to 120,982 in September, and Audi, whose sales increased 17 percent to 120,200 in the same period.

BMW's head of sales Ian Robertson commented that at the end of the third quarter, the company is "well on course" on its target to deliver at least 1.6 million vehicles in 2011 as well as to remain "the clear number one" among its competitors in the premium vehicle market once again this year.

Total sales of BMW Group vehicles including the Rolls-Royce and Mini brands expanded 16 percent in from January to September to 1.23 million units. Last month, the group sold 159,214 units, a growth of 11.4 percent.

Sales of BMW's 5-series, X3 and X1 models contributed in lifting deliveries for the automaker. Sales of the overhauled X3 small SUV increased 260.6 percent to 11,345 units in September, while deliveries of the X1 gained 24.7 percent to 12,535 over the same period.

The midsized 5 series sold 27,811 vehicles last month, an increase of 29.7 percent. In September, the group's Mini brand sold 30,387 automobiles, an increase of 20.5 percent.

Deliveries were increased partially with the success of the Mini Countryman, which has sold 76,000 units since its introduction last year. Mini sales during the first nine months of the year have risen by 24.1 percent to 208,216 units. The group's ultra-luxury brand Rolls-Royce increased sales 41 percent in the same period to 2,441 units.

Topics: bmw, sales

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