From struggling to survive last year, the carmakers are now achieving sales records. One of those is BMW, which recently revealed that for November 2010, it had a 19.8% increase in sales with 129,014 units sold.
This is BMW's highest percentage of monthly growth of the year. Ian Robertson, BMW member of the board for Sales and Marketing, said that the BMW Group is on track to hit its target of over 1.4 million units for this year.
He attributes the improvement to BMW’s ongoing product campaigns. He said that the company is outperforming the market and it has been able to expand its market share worldwide again in November. He said that BMW is hoping to achieve a “good balance” between sales in Europe, the Americas and Asia.
In the past couple of years, China has been BMW’s fastest growing market. In China, 17,302 vehicles were sold, standing for a 104.3% increase (more than double last year's figures).
However, Germany remains to be the strongest market in terms of units sold, with 25,156 cars sold (29.6% up). The U.S. market follows closely with 22,883 vehicles sold (a 25.2% increase compared to November 2009.