BMW reveals media campaign for new BMW 6 Series Gran Coupé

Article by Christian A., on December 22, 2011

BMW has launched the media campaign for the new BMW 6 Series Gran Coupé, showcasing the automobile's special positioning with amazing aesthetics. This new model will make its international debut on March 6, 2012 at the Geneva International Motor Show. This is the company's first four-door coupe. It features trendsetting design, exclusive elegance and sporting dynamics.

The cross-media campaign has the motto, "Beauty. Revealed." It features a total solar eclipse as its central theme -- a natural phenomenon that is both graceful and breath-taking, revealing the pure beauty of nature to viewers for a brief moment. The campaign then combines the unique moment of the solar eclipse with the exclusive vehicle.

Andreas-Christoph Hofmann, head of BMW brand communications, commented that the new BMW 6 Series Gran Coupé "marks the beginning of a new chapter," adding that the campaign utilizes the image of the eclipse to emphasize the vehicle's "uniqueness."

The launch of the international campaign in TV and print media is set for the second quarter in 2012. Both the print and TV campaign will highlight the natural phenomenon of a total solar eclipse of the sun. Taglines like "Some things are worth waiting for" emphasize the timeless fascination and rare beauty of the new coupé. There will be seven different motifs showcasing the automobile's aesthetic dynamics. German photographer Georg Fischer shot the images for the print campaign.

BMW’s 6-Series Gran Coupe asserts a unique combination of typical Coupe-like dynamics, functional versatility, and striking aesthetics. With a 5,007-mm length, a 1,894-mm width, and 1,392-mm height, the new car has proportions that are distinctively BMW. Add to that its long bonnet with bold contours, its sleek extended wheelbase, and its set-back passenger section.

What’s more, the 6-Series Gran Coupe sets new standards for four-door vehicles in terms of aesthetic design. This is very apparent in its low height and its flat roofline, which flows smoothly into its rear end. Plus, its front has unique chrome elements that separate its air intake from its fog lights.

There’s also the standard dual Xenon round headlights that feature 3D LED rings and that create a uniquely functional light architecture, which is perfect for night-time driving. On the other hand, the adaptive LED Headlights, which are optional, have light rings that are a bit flat at both the top and bottom. The LED units, positioned on horizontal ribs right across each light ring, project light on reflectors and generate high and low beams.

You will also find the car’s low, graceful lines particularly impressive when you look at its side profile. The passenger compartment is also recessed and appears low and stretched, thanks to the car’s window silhouette that extends deeply into the C pillar. Its door windows are frameless and comprise a design element that is distinctively of a sporty Coupe.

And speaking of windows, the car’s elongated side windows make the best out of outside lighting to enhance the spacious feel of its interior. As for the C pillar, the characteristic Hofmeister kink flowing into it encompasses the exclusive “Gran Coupe” lettering embossed behind the glass in the rear windows’ lower corners to convey the car’s elegance and personality.

BMW’s 6-Series Gran Coupe’s visually low center of gravity, as well as its horizontal, V-shaped lines, communicate its dynamic and powerful elegance. Yet another one of the car’s unique design feature is its third brake light, which stretches along the rear window’s entire width and forms its top edge.

If you liked the article, share on:

Comments

Recommended

New and improved 2018 Subaru Legacy comes packed with a number of upgraded features from the get go - from the exterior to the interior. And the company has finally...
by - June 23, 2017
In an interview involving Lamborghini CEO Stefano Domenicali and Automotive News, the topic about the Urus was thoroughly discussed. This super SUV is scheduled to make its debut later this...
by - June 23, 2017
Porsche definitely adores variety. You’ll see what we mean if you browse through the official company's website that shows a plethora of various 911 models. And now, the German marque...
by - June 23, 2017
2018 Ford Expedition is on its way to the market, and will be arriving at dealerships this fall. The all-new SUV will come with a new design, new EcoBoost engine,...
by - June 23, 2017
The 2018 Porsche 911 GT2 RS that made its debut not so long ago at the E3 video game expo in Los Angeles has already been sold out according to...
by - June 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries