BMW decided to modify its specialist winter tire program so that the car offers excellent on-road performance no matter what the weather conditions are. The last two winters that passed were two of the worst in history. What’s practiced in most of Europe is that tires are replaced with the change in seasons. BMW wants to make this process easier in the UK as well.
BMW UK offers a variety of winter wheel and tire packages. BMW will store and insure the spare set of summer wheels and tires until they have to be changed again in spring. This costs just £30.
All car manufacturers typically offer summer tires as standard. These tires function best at temperatures higher than 7°C. These summer tires from BMW offer outstanding levels of grip, acceleration, braking, comfort and fuel economy in ordinary road conditions.
The rubber in these summer tires hardens when the outside air temperature gets near to the freezing point. But the performance gets even worse when there’s snow. The new winter wheel and tire packages from BMW were specially engineered to function much better than summer tires at temperatures lower than 7°C.
The tire is built from a different mix of silica / rubber compound that makes the tire remain flexible at very low temperatures as they produce heat and reach their optimum operating temperature much more easily. The use of winter tires will guarantee that a BMW vehicle has its best performance during harsh weather.
But then, even if there’s a mild winter, the users will be pleased with the considerably reduced tire wear and improved wet weather grip and performance. There’s a cost benefit as well as the tires will last longer. When the outside temperature is below 7°C, the new BMW winter wheel and tires have 40% better wear characteristics than summer tires.