BMW reviving the Triumph badge

Article by Christian A., on March 1, 2012

BMW is reviving the Triumph badge. BMW wants to be able to use the laurel wreath badge on a broad range of products and to do that, it applied for a European trademark for the Triumph badge that was most recently seen on the Acclaim saloon in 1984. BMW filed the trademark application on October 27 and published it on December 21.

BMW’s application is categorized as ‘Community Trade Mark E10374627’. The application covers vehicles, jewelry, books, watches, luggage, textiles, leather products, luggage, and Christmas tree decorations. When BMW purchased the Rover Group from British Aerospace in 1994, it took over several ‘heritage brands’, such as Austin, Morris, Wolesley, Riley and Triumph.

BMW was divided and in 2000, Rover was sold off but Riley and Triumph were retained. The other defunct auto badges were kept in the Rover portfolio. It was rumored more than a decade ago that BMW would revive Triumph or the Austin-Healey brand. It was initially meant to be a more affordable, four-cylinder version of the Z4 roadster.

Autocar confirmed that this car was really engineered. Sometime in the middle of the previous decade, there were speculations that BMW’s Designworks studios had made a proposal that the future Roadster version of the Mini will be styled and then sold off as a Triumph roadster. Mini dealers had vetoed this proposal as they didn’t want to have to handle having another revived brand name.

But then, it’s notable that Triumph’s TR-series of cars had higher sales in the U.S. than MG. It’s believed that BMW bosses are more confident in Triumph as a global brand than they did in MG. It’s likely that a Triumph revival in the medium term will mean the release of a range of Mini-based roadsters. [source: Autocar]

Topics: bmw

If you liked the article, share on:

Comments

Recommended

In September 27, 2016, Porsche initially filed for a patent that is the “Unique Active Rear Diffuser”. And earlier this week, on April 27, 2017, the United States Patent and...
by - April 29, 2017
The Insurance Institute for Highway Safety (IIHS) has given its Top Safety Pick+ award to the redesigned version of the 2017 Kia Cadenza. This was a result of excellent a...
by - April 29, 2017
It’s pretty neat if you possess something of an extraordinary breed like, say, the Pagani Huayra. There are after all just a total of 100 units ever been built by...
by - April 28, 2017
If you’ve ever visited an arcade, chances are you have already seen a Logitech G920 wheel. If that doesn’t ring a bell, it’s the steering wheel that you use when...
by - April 28, 2017
Toyota Motor Corporation disclosed that it will be bringing two of its Mirai fuel cell vehicles to China by October of this year. Tests will then be conducted on these...
by - April 28, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries