BMW reviving the Triumph badge

Article by Christian Andrei, on March 1, 2012

BMW is reviving the Triumph badge. BMW wants to be able to use the laurel wreath badge on a broad range of products and to do that, it applied for a European trademark for the Triumph badge that was most recently seen on the Acclaim saloon in 1984. BMW filed the trademark application on October 27 and published it on December 21.

BMW’s application is categorized as ‘Community Trade Mark E10374627’. The application covers vehicles, jewelry, books, watches, luggage, textiles, leather products, luggage, and Christmas tree decorations. When BMW purchased the Rover Group from British Aerospace in 1994, it took over several ‘heritage brands’, such as Austin, Morris, Wolesley, Riley and Triumph.

BMW was divided and in 2000, Rover was sold off but Riley and Triumph were retained. The other defunct auto badges were kept in the Rover portfolio. It was rumored more than a decade ago that BMW would revive Triumph or the Austin-Healey brand. It was initially meant to be a more affordable, four-cylinder version of the Z4 roadster.

Autocar confirmed that this car was really engineered. Sometime in the middle of the previous decade, there were speculations that BMW’s Designworks studios had made a proposal that the future Roadster version of the Mini will be styled and then sold off as a Triumph roadster. Mini dealers had vetoed this proposal as they didn’t want to have to handle having another revived brand name.

But then, it’s notable that Triumph’s TR-series of cars had higher sales in the U.S. than MG. It’s believed that BMW bosses are more confident in Triumph as a global brand than they did in MG. It’s likely that a Triumph revival in the medium term will mean the release of a range of Mini-based roadsters. [source: Autocar]

Topics: bmw

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

BMW’s 550i xDrive has long been considered as one of the most successful business sedans in the world. For the brand, this may not be enough as it has officially...
by - January 20, 2017
Amazon is now moving beyond the four corners of online retailing. Only recently, the retail giant has been awarded a patent for its Road Network system. Since the patented technology...
by - January 20, 2017
The newest version of the Lamborghini Huracan is not a Superleggera, but a Performante. When Lamborghini filed for a patent for a new name, there were still debates whether this...
by - January 20, 2017
What is hotter and more menacing than a Hellcat? If we ask Dodge, its answer would be the “Demon.” Of course, we aren’t talking about a demon with horns and...
by - January 20, 2017
The 2018 model year could be an exciting year for fans and enthusiasts of the Chevrolet Corvette. This comes as the 2018 version of the Corvette is bound to feature...
by - January 19, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries