BMW sales rose 15 percent in April

Article by Christian Andrei, on August 27, 2010

April sales for BMW increased by 15%, attributed in part to the appeal that the top-end 7-series sedan and Z4 roadster has on consumers. BMW, which makes the BMW brand as well as the Mini and Rolls-Royce models, has sold 116,391 cars and sport-utility vehicles in April compared with 101,591 the prior year.

In a statement, BMW disclosed that four-month deliveries rose by 14% to 432,037. Chief Ian Robertson said that BMW's confidence stems from sales that the revamped 5-series sedan and the new four-door Mini Countryman car are expected to achieve.

The industry-wide recovery from the recession is believed to be another factor that has the company improving its outlook further. As Daimler AG's Mercedes-Benz brand and Volkswagen AG's Audi luxury division do what they can to increase their respective market shares, BMW is aiming to raise profitability. 

On May 5, Herbert Diess, the head of purchasing, said that BMW will "significantly" exceed its target of cutting spending on components and supplies by 4 billion euros ($5.2 billion) by 2012. Sales by the main BMW brand rose by 17% to 98,494 cars and SUVs, with deliveries of the Z4 increasing sixfold and demand for the 7-series rising by 62%. BMW said that the introduction of the new Ghost model in December has more than tripled sales of the Rolls-Royce Motor Cars division to 179 cars. Meanwhile, 17,718 Mini vehicles were sold, standing for a 2.3% increase.

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