Toyota, Mercedes-Benz, BMW maintain their position among the top 15 international brands

Article by Christian Andrei, on January 18, 2012

Eleven automaker brands were among the top 100 brands ranked by Interbrand in its Best Global Brands Report this year. Toyota, Mercedes-Benz and BMW maintained their position among the top 15 international brands. Nissan and Volkswagen made the largest gains from among automotive brands in the survey. Toyota maintained its No. 11 spot on the survey with a value of $27.8 billion, up 6 percent from the other year.

The survey's values are based on the brand's financial performance, its strength and its role, Interbrand explained. The survey report further stated that Toyota focused on safety and quality, responding to recalls and publicized safety concerns in 2010. Interbrand also said that changing Toyota's leadership structure and making new internal reporting system are two factors that should aid the company in restoring its reputation for "outstanding quality control."

On the 12th spot is Mercedes with a value of $27.4 billion, up 9 percent from 2010. BMW held the No. 15 spot with a value of $24.5 billion, up 10 percent. Both BMW and Mercedes had teh same rankings from 2010.On the 19th spot is Honda, which is valued at $19.4 billion, up 5 percent. Volkswagen gained six spots to No. 47.

VW's Audi luxury brand and Hyundai climbed four notches each, achieving the No. 59 and 61 spots, respectively. Ford maintained its 50th position while Porsche kept its 72nd spot.For this year, Nissan entered the list at No. 90 with a value of $3.8 billion. The report stated that after becoming the number two Japanese automaker measured by sales in 2010, Nissan is charging forward with a strategy that is both "visionary and disciplined." [source: Autonews]

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