BMW brand logs 0.4-percent sales increase in September 2015

Article by Andrew Christian, on October 5, 2015

BMW brand posted just a 0.4-percent year-on-year rise in sales in September 2015 to 26,608 units (vs 25,587 in September 2014). Nine-month sales for the brand, however, grew 5.6 percent this year to 249,956 vehicles.

Leading BMW brand’s charge in September 2015 was the BMW 3 Series that soared 10.6 percent to 9,145 vehicles, followed by the BMW X3 that leaped 67.8 percent to 3,033 vehicles. Additionally, the BMW 5 Series jumped to 4,059 vehicles in September 2015, from 1,407 units in the same month a year ago.

Ludwig Willisch, President and chief executive at BMW of North America, expressed confidence in the strength of the United States economy and in the propensity of consumers to purchase new cars.

He noted that BMW expects further growth in the fourth quarter of 2015 as the carmaker prepares to launch the all-new BMW 7 Series and X1 to the public this month.

He added that BMW’s expanded production capacity in the US has allowed the carmaker to make its popular BMW Sports Activity Vehicles like the X3 and the X5 more available. MINI brand sales in September, meanwhile, increased 4.6 percent from 4,219 units in 2014 to 4,414 vehicles this year.

For the first three quarters of 2015, MINI USA sold 14.8 more vehicles to 44,974 vehicles than in the same period in 2014. BMW Group sales – which also include results for the MINI brand -- in the US jumped 4.1 percent year-on-year in September 2015 to 31,022 vehicles, (vs. 29,806 vehicles sold in September 2014).

For the first nine months of 2015, BMW Group sales leaped 6.9 percent to 294,930 vehicles year-on-year. On the other hand, BMW Certified Pre-Owned sales were sold 0.1-percent fewer in September 2015 to 8,701 vehicles.

Results were more positive for the first nine months of the year, as BMW Certified Pre-Owned sold 14.6 percent more vehicles to 86,769 units. Low vehicle availability hurt BMW Pre-Owned’s total sales, which dropped 6.2 percent year-on-year to 14,116 units in September 2015.

The situation also holds true for the first nine months of the year, when BMW Pre-Owned sold 7.3 percent less vehicles to 138,267 units year-on-year. In contrast, both MINI NEXT (certified pre-owned) and MINI Pre-Owned logged surges in sales in September and in the first nine months of 2015.

Sales of MINI NEXT vehicles were up 16.3 percent (to 904 vehicles) and 24.6 percent (to 8,829 units) in September and in the first nine months of the year, respectively, Likewise, total sales of MINI Pre-Owned vehicles were up 4.4 percent (2,140 cars) and 19.6 percent (20,345 vehicles) in September and in the January-September period.

Sales at BMW Motorrad, meanwhile, were excellent in September 2015, when the BMW unit sold 25.7-percent more motorcycles to 1,149 units (vs. 914 motorcycles in September 2014). This would be its best September yet. Particularly popular was the S 1000 RR, as 93-percent more units were sold in September 2015 to 199 bikes.

Moreover, the S 1000 XR Adventure Sport helped the S-Series model grow 85 percent in September to 310 units. On the other hand, BMW Motorrad sold 30-percent more K-Series motorcycles to 131 units in September 2015 than in the same month last year.

Press Release

BMW GROUP U.S. REPORTS SEPTEMBER 2015 SALES

ales of BMW brand vehicles increased 4.0 percent in September for a total of 26,608 compared to 25,587 vehicles sold in September, 2014. Year-to-date, BMW brand sales are 249,956 vehicles, a 5.6 percent increase from the same period last year.

“There’s no doubt about the strength of the U.S. economy and that people continue to buy new cars as evidenced by the BMW record sales result in September,” said Ludwig Willisch, President and CEO, BMW of North America. “Going into the all-important fourth quarter, the all-new BMW 7 Series and X1 go on sale this month and our expanded production capacity here in the U.S. means greater availability of the very popular BMW Sports Activity Vehicles, especially the X3 and the X5.”

In September, notable vehicle sales included the BMW 3 Series which increased 10.6 percent to 9,145 vehicles, the BMW X3 which increased 67.8 percent to 3,033 vehicles and the BMW 5 Series which increased from 1,407 to 4,059 vehicles, compared to September a year ago.

BMW Group Sales

In total, the BMW Group in the U.S. (BMW and MINI combined) reported September sales of 31,022 vehicles, an increase of 4.1 percent from the 29,806 vehicles sold in the same month a year ago. Year-to-date, BMW Group sales are 294,930 vehicles, a 6.9 percent increase from the same period last year.

MINI Brand Sales

For September, MINI USA reports 4,414 automobiles sold, an increase of 4.6 percent from the 4,219 sold in the same month a year ago. Year-to-date, MINI USA sales are 44,974 vehicles, a 14.8 percent increase from the same period last year.

Topics: bmw, sales

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