Bmw studying trends in China to meet the fast-changing demands

Article by Christian A., on May 2, 2013

BMW is considering how best to cope with the quick-changing needs of Chinese customers. It’s also studying if trends in the largest car market in the world such as voice messaging and tele-dining will allow the automaker to globally expand. Alexis Trolin, head of the BMW Group ConnectedDrive Lab in Shanghai, said that the young Chinese generation behaves very differently from Europeans and so it requires some effort to study them and come up with how best to meet their expectations.

BMW considers it vital to understand what these consumers need as the automaker hopes to benefit from the high auto demand in China.

In the first quarter, BMW’s sales in China grew by 7% to 80,570 units in order to help make up for the sales drop in Europe. BMW has tasked several people to learn more about this market including Trolin, who is 43 years old and who hails from Stockholm. He is credited for having assisted in the opening of the China unit of ConnectedDrive in February 2011.

He became a part of BMW in 1997 after serving in the Swedish navy as a submarine communication and navigation officer. Trolin explains that tele-dining has become trendy among people who prefer not to use up a lot of time just to travel to megacities to dine with their friends.

What these people do is to meet up with friends at a nearby restaurant while they teleconference with another group of friends from another city. Instead of e-mailing or texting, Chinese youth tend to leave voice messages. Trolin said that a call may come at a bad time and text messages are not as lively as a voice message.

Topics: bmw, china

If you liked the article, share on:

Comments

Recommended

Another day, another record. Is the new Dodge Challenger SRT Demon the fastest car to date? According to some sources, the Dodge Challenger SRT Demon had just beaten the Tesla...
by - April 24, 2017
Following in the footsteps of the McLaren 570S, 540C and 570GT is the newest addition to the McLaren Sports Series -- the roofless 570S Spider. McLaren 570S was rolled out...
by - April 24, 2017
The British automaker Lotus is noted for releasing low production, limited editions of its sports car lineage. Now the Hethel-based automobile manufacturer is back at it again with its latest...
by - April 24, 2017
Earlier this week, the revamped 2018 Mercedes-Benz S-Class was revealed ahead of the 2017 Shanghai Auto Show. As expected, Mercedes Benz’s flagship model is now offered in several variants including...
by - April 24, 2017
Well, this is clearly not good news for everyone. Ever since the new BMW M4 CS rolled out in Shanghai last week, several reports about its limited production have quickly...
by - April 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries