Bmw to reduce dependence on Germany as a car-making base

Article by Christian Andrei, on October 31, 2011

It appears that Bmw wants reduce its reliance on Germany as a car-making base, and move more production in China and the United States. Back in 2002, 70 percent of the Bmw vehicles were produced in Germany, in its eight plants found there, while at the end of 2010 the figure was reduced to 62 percent. Now, the number dropped even further to 58 percent and in the medium term, Bmw is planning to reduce it to 50 percent.

Still, according to Frank-Peter Arndt, Germany will remain company’s “backbone”. As a result, Bmw will invest another 2 billion euros in 2011 and 2012 in order to improve its plants found in Germany.

The next investment, which will be in 2013-2014 will be decided soon, according to Arndt. For those who don’t know, Bmw has four vehicle assembly plants (Dingolfing, Leipzig, Munich, Regensburg), three factories that make components (Eisenach, Landshut, Wackersdorf) and one motorcycle assembly facility (Berlin). Bmw aims to sell 2 million cars per year by 2020, up from 1.46 million last year.

All of us would believe that Bmw will build new plants in order to achieve this goal, but it appears that the German firm wants to increase capacity in its existing vehicle production plants in China, the United States, India and Russia.

"Manufacturing makes its own contribution to the company’s success. Our goal is to increase our productivity by 7 percent to 8 percent a year on average. We achieved more than 15 percent in 2010. In 2011, we will see a double-digit increase of more than 10 percent.” said Arndt. 

The compact sports sedan segment has always taken its inspiration from the BMW 3-Series’ dynamic features, sporting capability and aesthetic standards. As expected, the 6th generation sedan’s elegant lines and curves have once again taken cues from the original midsize model.

To make way for some changes though, the premium segment has further enhanced the brand’s sporting quality. As a matter of fact, the new BMW 3-Series has increased in size as compared to the last. Good thing though is that the ideal combination of elegance and sportiness of the previous generations still lingers on.

The classic shape of the bonnet, overhangs, wheelbase, windshields and greenhouse define the new BMW’s dynamic proportions. The obviously wider track however has increased by 37mm at the front and 47mm at the rear. These newly enhanced width and multi-dimensional surfaces display the 3-Series’ sportier mode.

One of the interesting new features is the protruding kidney grille that highlights the new series’ wilder and broader stance. Additionally, BMW’s (optional) bi-xenon headlamps with signature corona rings look more intense with the brow-shaped LED over it. All these qualities apparently bring out the sedan’s commanding presence on the road.

The 6th generation sports sedan had also replaced the previous gen’s central air intakes with a brand new pair. These two significantly bigger air scoops are placed separately along the headlamps’ lower section.

Lastly, the slightly lowered-looking BMW has come up with Air Curtains for better aerodynamic efficiency. The technologically advanced air shutter is actually made of smaller vertical air intakes within the main air channels. As a result, the improved airflow at the front wheels also contributes to better fuel savings.

Topics: bmw, germany

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