Bmw to retire the 335d from its lineup in 2012 in favor of the Active Hybrid 3

Article by Christian Andrei, on February 12, 2012

BMW’s hybrid models are not selling well in the U.S. but that hasn’t stopped the automaker from continuing to push the upcoming hybrid 3 series. BMW has already said that the M550d, X5 M50d, or X6 M50d won’t be available in the U.S. It has also decided to remove one of its few diesel options offered in the U.S.

BMW is slowly conditioning the US market toward electric powertrains to prepare for the all electric "i" brand. This is why the 335d was eliminated in favor of a hybrid. BMW doesn’t seem to be mindful of the poor sales of its hybrid models.

It cancelled the X6 hybrid last year. Meanwhile, diesel BMW models are in high demand and its stocks run out quickly. BMW wants consumers to consider the ActiveHybrid 3, which has an N55 six cylinder aside from a 55hp electric motor.

The BMW 3 ActiveHybrid takes cues from the elegant yet sporty body design of the 3-Series Sedan. It boasts an innovative drive technology that is highlighted by bespoke touches. You can see "ActiveHybrid 3" markings on the car’s C-pillars and on its rear. Together with matt chrome exhaust tailpipes, these set the car’s exterior apart from other range models. Other accents include window surrounds in standard satin-finish and side graphic with Individual High-gloss Shadow features.

Furthermore, you can opt for 18" Streamline light-alloy wheels that boast exceptional aerodynamic efficiency.

BMW 3 ActiveHybrid visually stands out, with door sill strips bearing the "ActiveHybrid 3" lettering, a bespoke engine cover, and an aluminium plate with the same lettering on the car’s gearshift lever knob. Additionally, all three BMW Sport, Luxury, and Modern lines, and the M Sport package, too, are available for ActiveHybrid 3.

Then you have a selection of colors for the interior, as well as interior trim elements and upholstery, reflecting the range offered by BMW for its other 3-Series Sedan variants.

Additionally, there is an array of standard-fitted comfort-enhancing features that include a 2-zone climate control system plus stationary air conditioning. There’s also a wide selection of driver assistance systems, BMW ConnectedDrive mobility services, and virtually all other optional extras that are available for the BMW 3-Series Sedan and that you can specify for your BMW 3 ActiveHybrid.

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