BMW to sell 20 Individual Editions of ActiveHybrid 7 in Japan

Article by Andrew Christian, on October 1, 2014

BMW is releasing a very limited edition of the ActiveHybrid 7, which is regarded as the least popular version of the 7 Series range. BMW will only manufacture 20 examples of the so-called ‘Individual Edition’ and will sell them only in Japan at a starting price of JPY13.1 million.

Actually, this limited edition is not really that special, since all the options available on the Individual Edition could also be purchased, albeit separately, for any BMW 7 Series vehicle. The Individual Edition ActiveHybrid 7 units could only be availed in either Mineral White or Citrine Black, although all of them will be fitted with 20-inch alloys.

Moving to the inside, customers have limited options as well. For instance, customers could choose from just two shades -- Caramel or Platinum – for the two full Merino leather interiors. Customers could also choose from just two templates -- walnut satin wood or piano black trims -- for the dash and door panels.

The Individual Edition ActiveHybrid 7 also comes with Alcantara roof lining, a wood-trimmed steering wheel, custom door sill plates and ceramic coatings around the control knobs (including the iDrive controller).

Since any of these options could be availed separately on any and every 7 Series model, a customer does not need to purchase the ActiveHybrid 7, which has specs that are not that impressive.

It is powered by an inline 6-cylinder turbocharged petrol engine that returns 320 HP of output and 450 Nm (332 lb-ft) of torque.

Helping out at all times is an electric motor working that churns out 55 HP and 210 Nm of torque.

Together, the engine and the motor provide just 354 HP in total mostly because it uses old technology. What is not so likeable about the ActiveHybrid 7 is that drivers cannot run it on pure EV mode, thereby rendering the whole concept of such a car redundant.

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