Bmw to unveil the M3 DTM Concept next month in Munich

Article by Christian Andrei, on June 25, 2011

The debut of BMW’s M3 DTM Concept Car is scheduled to take place at Munich’s Olympic Stadium next month, according to BMW Motorsport Director Jens Marquardt. It will be unveiled at the DTM event on July 16 to 17. Marquardt said that the staging of the event at its “home” is “obviously exciting” for the company.

Marquardt said that it won’t compete in 2011 but the company would still want to take this chance to give fans and followers a preview of what’s to be expected next season.

BMW will base the DTM car on the M3, similar to the BMW racer of the 1980s, which will be shown off beside the concept at BMW Welt after it is unveiled at the Olympic stadium. Choosing the Munich venue for the DTM comeback gives it the opportunity to attract a lot of media attention.

BMW revealed plans about the return of the Deutsche Tourenwagen Masters last year. Since then, BMW had been working on its design. This car would actually mark the first time that Mercedes and Audi would be involved after 18 years.

Marquadt added that the series is being welcomed to Munich under the motto 'BMW welcomes DTM'. There will be several classic cars built by BMW that will be seen in the support program, such as the Mini Rally Monte Carlo car from the 1960s, the BMW M3 DTM from 1987, and the BMW M1 Procar from 1981.

A racing legend is about to return to the podium coinciding with BMW’s comeback for the upcoming DTM 2012 season. This 4th generation-inspired racing car is equipped with a powerful V8 engine to say the least. Since the previous year, BMW Motorsport has been working extensively to recreate this older version. This, along with BMW’s participation in the next season’s DTM, is truly one big pleasant surprise for all the fans out there.

The sportiest BMW M in the roster inspires none other than the latest edition of the BMW M3 DTM. Back in 1987 and 1992, BMW M3 has reached over 150 podium finishes and won 40 times in the same type of racing event. The upcoming season’s regulations require all vehicles to comply with certain new standards. This is to ensure that the cost for developing a new race car stays within the budget allocation. Categorically speaking, the cost of production for a top motorsport vehicle should be significantly lower.

In spite of these, some engineers working at the BMW Motorsport wanted to use the resources coming from the BMW Group to come up with better technology. (Think aerodynamic system and high performance engine). By applying these two innovations, the new BMW M3 DTM model will have a bigger advantage on the race track.

• V8 engine with air restrictor generating approximately 480 bhp;

• 0-100km/hr acceleration in 3 seconds and speeds up to 300km/ hr

World renowned race car drivers Augusto Farfus and Andy Priaulx were chosen to drive the said vehicle in the 2012 DTM. As a matter of fact, the duo has already won many titles in their career. They will also be the first men behind the wheels to run for a stringent test-drive in preparation for the said event.

Hailing from the Channel Island of Guersney in Great Britain, Priaulx took home the European Touring for BMW Championship title in 2004. This was succeeded with 3 more World Championship titles around 2005 and 2007. Just this year, he ended up at first place during the 12hour GT race held at Sebring, USA. Priaulx also won in another GT racing category, the 24-hour race held in Nürburgring, Germany back in 2005.

Priaulx believes that the DTM will offer a great challenge for all of them. Over the years, he has won many races driving a BMW, and that is why he has the same expectations for the upcoming DTM 2012. Nevertheless, he was impressed with the new BMW M3 DTM race car and couldn’t wait to get behind the wheel.

As for Farfus, he’s thrilled with the new opportunity that BMW has brought to his driving profession. Not only that, this is also going to be his first time to join the DTM series. And besides, he sees this as a challenge he has always wanted out of life. Farfus also believes that BMW Motorsports is going over and beyond what it can do to put the new BMW M3 in the spotlight.

There will be three teams from the BMW competing for the next year’s Deutsche Tourenwagen Masters (DTM). The BMW Team RMG, BMW Team RBM and BMW Team Schnitzer. Drivers assigned for each team will soon be finalised. In the meantime, every member of the team is working closely with one another to develop a spectacular race car.

Press Release

Launch of the BMW M3 DTM Concept Car

Just two weeks after the official roll-out of the new racing car for the 2012 DTM season, BMW presented the BMW M3 DTM Concept Car. Dr. Klaus Draeger, Member of the Board of Management of BMW AG responsible for development, and BMW Motorsport Director Jens Marquardt unveiled the car on Friday evening in the Double Cone building at Munich's BMW Welt. As part of the DTM event in the Olympic Stadium, the BMW M3 DTM Concept Car will be on show to motorsport fans and visitors to BMW Welt at the weekend.

The car offers an initial impression of what the BMW M3 DTM will look like when it lines up at the start of the 2012 season. However, the vehicle was not the only star of the evening at BMW Welt: BMW Motorsport also presented the first two drivers to be confirmed as wearing the company colours in the DTM as of next season – Andy Priaulx (GB) and Augusto Farfus (BR). Furthermore, the first partners of BMW Motorsport for 2012 were introduced.

"It is good to see how our DTM project is picking up speed," said Dr. Draeger. "Next year, BMW returns to the DTM after two decades. We will be facing our main competitors in the premium sector – and are already looking forward to this challenge. The DTM comeback sees BMW return to its roots. We have enjoyed great success in production car racing in the past, and I am convinced we will follow on in 2012 where we left off. Everyone at BMW Motorsport is working hard to ensure we get off to a successful start next season."

Marquardt added: "Getting a new racing programme up and running is a bit like doing a jigsaw. New pieces are added almost every day, and we must put them together to create the big picture. The BMW M3 DTM Concept Car is an important milestone on our route to the start of the 2012 season. The roll-out of the car was successful, and we are now starting our test programme out on the track. Drivers Andy Priaulx and Augusto Farfus are also involved and will form part of our driving line-up in 2012. Their impressive performances in touring car and GT racing make them ideally suited to the DTM, and we are sure they will leave their mark on this series too. It is obviously just as important to have strong partners on board, and we were able to present some of them today. The pieces are fitting together perfectly, so we can definitely say: our preparations for the 2012 season are going according to plan."
Racing genes: the BMW M3 DTM.

When BMW returns to the DTM next season, it will also mark the comeback of a racing legend: between 1987 and 1992 the BMW M3 celebrated no less than 40 wins and over 150 podium finishes in this series. The BMW M3 DTM is based on the fourth generation of the most sporty production car to emerge from BMW M. BMW Motorsport has been developing the DTM version of the car since autumn last year, when the Board of Management of BMW AG announced the company's return to the DTM.

The DTM regulations for the 2012 season stipulate all cars must use a certain number of standard components. This is to guarantee that development costs remain reasonable and are considerably lower than in other top motorsport categories. Despite this, the BMW Motorsport engineers have been able to call upon the immense technical resources of the BMW Group and apply their innovation to establish performance advantages over their rivals in areas such as engine and aerodynamics.

The result of this work is a spectacular racing car, which is set to thrill DTM fans. The powerful V8 engine equipped with the air restrictor as detailed in the technical regulations generates approximately 480 bhp. The car accelerates from 0 to 100 km/h in about three seconds and boasts a top speed of approx. 300 km/h.

Successful drivers from within the own ranks.

Priaulx and Farfus have been confirmed as the first drivers to take to the track with the BMW M3 DTM in the 2012 season and during the intense test phase. Both drivers arrive in the DTM with impressive wins and titles to their names. Priaulx won the 2004 European Touring Car Championship for BMW, and followed that up with three World Championship titles between 2005 and 2007. The racing driver from the Channel Island of Guernsey (GB) has also proven his class in GT racing, with victory at the 2005 Nürburgring 24 Hours (DE) and first in the GT class at this year's 12-hour race at Sebring (US).

"The DTM will be a big challenge for us all," said Priaulx. "Together with BMW, I have celebrated success in many different disciplines and behind the wheel of some fantastic racing cars in recent years. I am more than confident that this will also be the case in the DTM. The BMW M3 DTM looks fantastic. I can hardly wait to get to know the car better in the coming tests, to contribute to its development, and ultimately to sit in the cockpit for the first DTM race in 2012."

Farfus can also look back on a successful career with BMW. This is proven by 15 wins in the World Touring Car Championship, the triumph at the Nürburgring 24 Hours in 2010, and many more successful races in BMW racing cars: the Brazilian has all the essentials to be successful in the DTM. "I am delighted BMW is giving me the opportunity to race in the DTM," said Farfus. "You always need new challenges in life. That is why I cannot wait for my debut in this series. The opposition is tough and has more experience in recent years, but BMW Motorsport is working fantastically to ensure we should be competitive right from the word go. We want to learn as quickly as possible. Who knows, maybe we can already challenge the established manufacturers a bit in 2012."

Strong teams and strong partners.

Three teams will compete in next year's DTM for BMW: BMW Team Schnitzer, BMW Team RBM and BMW Team RMG. The exact allocation of drivers to the three teams will be made at a later date. First, the teams are working hand in hand with BMW Motorsport to press ahead with the development of the BMW M3 DTM.

The first partners of BMW Motorsport in the DTM have also been confirmed. The international hotel brand Crowne Plaza Hotels & Resorts, part of the InterContinental Hotels Group (IHG), is continuing its cooperation with BMW as Premium Partner. Deutsche Post AG is also involved as a new Premium Partner.

"In order to succeed in the DTM, strong partners are as vital as strong teams, cars and drivers," says Marquardt. "Even at this early stage BMW is in the fortunate position of having secured a raft of respected team sponsors and partners, all of whom perfectly complement the brand and identify totally with our ambitions. We are pleased that long-standing partners have also elected to remain with us. However, for us it is equally satisfying that additional top companies have decided to partner BMW's DTM campaign and share in the challenges which face us."

Janis Cannon, vice president global brand management, Crowne Plaza said: "Many BMW drivers tend to be the same people that check into our hotels around the world every day which is why it's such a great brand fit for us. Our partnership with BMW is growing from strength to strength and is now in its fifth year. We wish the BMW team the best of luck on the track."

Ingo Bohlken, Chief Marketing Officer BRIEF Deutsche Post AG, said: "The DTM has long been the German motor racing series, and thrills millions of fans, both live and on TV. Therefore for Deutsche Post it provides the ideal communications platform. As the world's most popular touring car series, the DTM represents speed, dynamics and team spirit – all attributes that distinguish Deutsche Post. We welcome the return of BMW, and look forward to many exciting races."
Castrol Edge will continue to be BMW Motorsport's Premier Technical Partner in the DTM. "The combined effort with BMW in motorsport is an important component of our partnership," said Martin Rasbach, BMW Partnership Manager Castrol Lubricants. "The knowledge gained by pushing products to the limit in motorsport enables Castrol to create the high performance lubricants used by millions of drivers everyday and demonstrates the power of building long term trust and value through shared technology and expertise."

In addition, H&R, SONAX and ZF Sachs were introduced as Official Partners in Munich, Sympatex was presented as Official Supplier. The company logos will be visible on all cars used by BMW Motorsport.

Manfred Hoffmann, Managing Shareholder of SONAX GmbH and owner of the Hoffmann group, explained: "We are delighted that the SONAX brand will once again be present on the circuits used by the DTM. Above all we are pleased that BMW Motorsport's comeback has provided us with this opportunity. We would like to thank our partner BMW, and wish the entire team a 'bright' start to the 2012 season."

Dr. Peter Ottenbruch, ZF Friedrichshafen AG Board Member responsible for Technology, said: "For many years we have worked extremely closely with BMW, both on the company's production cars and in motorsport. In international motor racing the DTM is a highly respected series, and we are very pleased to be able to continue our successful partnership with BMW Motorsport in this series."

Hartwig von der Brake, Marketing Manager of H&R, said: "BMW and touring car racing were two concepts that were inseparable for me even when I was a teenager. At that time, I was a young fan following the action on the race track. Today I'm delighted that we have been able to get such a fantastic project off the ground with such a strong partner."

"As a developer and supplier of high-tech functional fabrics, Sympatex unites top performance and the ecology," said Michael Kamm, CEO of Sympatex Technologies GmbH. "We – like BMW Motorsport – place enormous value on the efficient and responsible combination of resources and optimum performance. We look forward to partnering and supporting BMW in the forthcoming season."

Topics: bmw, bmw m3, dtm

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