BMW tops luxury segment sales in Feb. 2011, beating Lexus, Mercedes, Cadillac

Article by Christian A., on March 4, 2011

For the month of February 2011 in the U.S., BMW AG's namesake brand sold more cars and SUVs than Toyota Motor Corp.'s Lexus, Daimler AG's Mercedes-Benz and General Motors Co.'s Cadillac. Cadillac sold 15,768 units, 70% higher than the record it posted the previous year.

This month also marks the first time that Cadillac outsold Lexus and Mercedes since June 2005. Meanwhile, BMW posted an 8.7% increase last month to 16,416, taking the place of Mercedes-Benz as the top-selling luxury line in the U.S.

Mercedes sold 4% more vehicles to 15,464, while Lexus, which was the luxury leader last year, saw its sales climb 0.2% to 13,814. Lexus dropped to fourth place in February after fending off the German automakers to retain the top spot for the 11th straight year.

Through two months, BMW leads Mercedes 32,321 to 31,862. According to TrueCar, BMW's incentives dropped by 23% from last year to $3,674 per car. Meanwhile, Mercedes discounts increased by 4.4% to $3,289 per vehicle.

TrueCar said that Toyota spent an average of $2,295 per vehicle on Lexus incentives, a 39% increase. Jesse Toprak, an industry analyst with TrueCar, said that GM enticed employees and friends by giving them aggressive incentives in February.

GM said that this contributed to GM sales overall and “clearly helped Cadillac.” GM said that Cadillac placed fourth in U.S. luxury sales last year and hasn't been the leader in annual luxury sales since 1997. [via autonews - sub. required]

If you liked the article, share on:

Pin It

Comments

Recommended

Lamborghini has disclosed that it is looking into the possibility of releasing electric vehicles. With the Volkswagen Group revealing that it will be releasing electric vehicles within several years, there...
by - March 25, 2017
Daimler AG, through its Smart division, has disclosed that its two electric models, the Smart ForTwo and the Smart ForFour are now open for orders in Germany. Official market launch...
by - March 25, 2017
Lamborghini has officially offered clear proof that the Huracán Performante was able to set a new record at the Nürburgring Nordschleife with a time of 6:52.01 It was in early...
by - March 25, 2017
Top Gear has revealed that for its “Stars in a Reasonably Fast Car” segment, it will now be using a slightly enhanced Toyota GT86, which in the U.S. market is...
by - March 24, 2017
Porsche is laying aside any plans of pushing another hybrid hypercar into their line-up -- at least not at this time. Oliver Blume, Porsche Global Chief confirmed in a recent...
by - March 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries