BMW unveils a six-year sponsorship of the U.S. Olympic Committee

Article by Christian A., on August 27, 2010

BMW of North America is the first foreign-car sponsor to be announced for the US Olympic Committee. This six-year sponsorship deal is reportedly worth $24 million.

After the 2008 Beijing Summer Games, General Motors Co. has ended its support of the Olympics. It was reported that GM was spending up to $5 million annually to support the committee, standing for about 4% of its ad budget. 

BMW's sponsorship will span the Olympic Committee and four national teams: bobsled and skeleton, speed skating, swimming and track and field.

As part of the deal, BMW will provide the teams' technical support and let them use some of the automaker's facilities, including a wind tunnel in Munich.

The sponsorship deal was announced by Jack Pitney, BMW's vice president of marketing, along with the US Olympic Committee at a company-owned BMW dealership in Manhattan. 

Pitney was accompanied by Apolo Anton Ohno, the eight-time Olympic medalist and short-track speed skating champion.

In an interview before the event, Pitney had said that it was a "good fit" and that it was all about "performance and shared values." He said that the values of being strong and athletic fit in with what BMW is all about. He also talked about BMW's innovation and efficient-dynamics sustainability program.

Topics: bmw, sponsorship

If you liked the article, share on:

Comments

Recommended

A racing team is claiming that it has managed to break the lap record in its category in the ever-demanding Nurburgring circuit in 2016 while driving a road-going Volvo S60...
by - May 27, 2017
Aside from the officially confirmed BMW 8 Series, the next generation BMW M5 (F90) is getting a lot of attention from the fans, enthusiasts and even potential customers around the...
by - May 27, 2017
Automobili Lamborghini’s preparations for the production of its first ever sports utility vehicle, the new Lamborghini Urus, has reached new grounds as the Italian carmaker is disclosing plans to construct...
by - May 26, 2017
The upscale version of the GMC Yukon body-on-frame sport utility vehicle – the GMC Yukon Denali – has been refreshed for the 2018 model year. It now sports a new...
by - May 26, 2017
The largest gathering of Volkswagen and Audi cars in Europe is underway, and the German premium carmaker is displaying the third model of its G-Tron range at the 2017 Worthersee...
by - May 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries