Bmw unveiled today the 2012 M3 Competition Edition featuring Frozen Silver exterior paint, a car that celebrates 40 years since the founding of BMW M in 1972. This car will be available only in the United States and Bmw will offer only 40 identically-equipped cars, based on the M3 coupe.
Each car will feature the BMW Individual Frozen Silver Metallic exterior paint with a deep metallic luster, black hood intakes, dark chrome exterior trim, including the kidney grills, the M side gills and the exhaust tips. Moreover, we find the black M3 GTS wheels.
The interior comes with black Extended Novillo Leather with unique palladium silver accents and palladium silver-contrast stitching, and with an Alcantara-covered multi-function M steering wheel with M3 Checkered Flag logo inlay.
The door sill finishers feature the M3 Checkered Flag logo while the handbrake lever sports an embroidered M Power logo. The design is completed by the Carbon Fiber trims the dash and center console. Regarding the price, the 2012 M3 Competition Edition Frozen Silver will cost $81,060 including destination and handling.
Unlike previous M3 Edition models, one each of the 40 2012 M3 Competition Edition models has been allocated to the first 40 US authorized BMW centers to become M Certified Centers. As expected, the cars will use the same 4.0-liter, 414-horsepower M V8 engine mated to the M Double Clutch Transmission (M DCT). The 0-60 mph (96 km/h) sprint is made in 4.5 seconds, while the top speed is limited to 155 mph (250 km/h).
The GT class of BMW has experienced at least a decade of success when it comes to racing circuits around North America. It was back in 1995 when BMW first started its M3 racing program. Since then, the M3 has given racing fans the chance to test their skills from the Laguna Seca Raceway, which is just north of Monterey Bay in California up to Lime Rock Park in Western Connecticut’s Litchfield Hills.
BMW has utilized two generations of the M3, particularly the E36 and the E46, and with drivers in the likes of Boris Said, Bill Auberlen, and even the celebrated Hans Stuck, it has managed to dominate many of the races of the GT class going to the new millennium. In terms of figures, the M3 has managed to win 53 out of a total of 118 races it joined. Back in 1997, the M3 became one of the brands to achieve a win in its class under the 12 Hours of Sebring and the 24 Hours of Daytona, both in the same year. While that feat is truly remarkable, BMW managed to do it again in 1998.
Fifteen years since it started participating in the racing circuits, the M3 is still at the lead of the American Le Mans Series despite having strong GT competitors. Back in 2010 and 2011, the BMW Team RLL, which was led by U.S. racing icon Bobby Rahal, managed to achieve victory in the ALMS GT Manufacturer and Team championships.
This year both Dirk Miller and Joey Hand managed to claim the Driver’s title thus sweeping all of the GT class championships. As a way of honoring all of these achievements, BMW made sure that the M3 Competition Edition would have checkered flags on both the steering wheel and the door sills. Helping put in a rather unique metallic luster to this model is the one-of-a-kind BMW Individual matte paintwork.
The use of Frozen Silver paint and its sculpture-like qualities underscore the M3’s sporty curves not unlike the usual exterior colors even with its gloss finish. In order to make this possible, BMW developed its own unique silk matte clear coat which is then applied on its Silver Metallic base coat.
As such, the Individual’s Frozen paints do not only meet the requirements of the brand when it comes to longevity and durability, it even exceeds them. It even comes with a full factory warranty. To ensure that the finish is prevented from being glossy, special care guidelines are given not only to BMW’s authorized centers but the customers as well.