Infrared heating surfaces offer many advantages compared to conventional heaters and air conditioners that heat the air inside the vehicle and then transfer the heat to the driver and passengers. In Infrared heating, the energy is converted into infrared radiation and Bmw knows this very well. This would then directly warm the occupants' bodies.
One minute after the system is switched on, the heating effect is operational. Furthermore, the heat generated by infrared heating surfaces gets distributed without requiring drafts of air and is totally silent. The modern infrared heating surfaces promote low power consumption as well as a significant boost in the passengers' level of comfort.
When the infrared heating surfaces are used on battery electric vehicles (BEVs), there will be higher yield gains in efficiency. The infrared heating surfaces can also create a cosier climate within the vehicle. It’s possible that there will soon be separate regulated circuits, analogous to seat heating, with which the occupants can individually establish their own degree of comfort. The passengers can have their individual heating system so only occupied seats may be heated and this will cut energy consumption.