Bmw vowed to remain the world’s largest premium automaker

Article by Christian A., on August 26, 2010

Pressures from the global economic downturn may be from all over but BMW AG aims to remain as the world's largest premium automaker as it forecast its car sales to rise in 2010, according to a statement by CEO Norbert Reithofer.

This year, BMW intends to remain as the world's leading provider of premium vehicles in 2010.

The carmaker also plans to increase sales within the single-digit percentage range to over 1.3 million units. Unit sales at BMW group (including the BMW, Mini and Rolls-Royce brands) dropped 10.4% to 1,286,310 in 2009.

Meanwhile, sales at BMW brand plunged 11.1% to 1,068,770 cars. Reithofer added that BMW begins the year with a "certain amount of optimism." He expects that new models will provide tailwind over the course of the year.

BMW also expects much from the recently launched X1 small crossover and the upcoming debut of the new-generation 5-series medium-premium car, which launches in March.

The German carmaker expects that due to cost-cutting and other efficiency measures, it should have a pretax profit in 2009. BMW said 2009 group revenue dropped 4.7% to 50.68 billion euros ($71.2 billion). Revenue for its core automobiles segment dropped 10.3% to 43.74 billion.

Topics: bmw

If you liked the article, share on:

Comments

Recommended

Could this be a special version of Ferrari’s much acclaimed LaFerrari? No matter how we look at it, the patent images for this sports car from Ferrari indicate its striking...
by - February 23, 2017
How fast can a 2017 Chevrolet Camaro ZL1 actually go? Considering the amount of power lurking underneath its line-laden bonnet, the 2017 Camaro ZL1 is capable of achieving a top...
by - February 23, 2017
As it turned out, we’ll be seeing Toyota’s new super supermini at the 2017 Geneva Motor Show in March. It’s time we all get to meet the new Toyota Yaris...
by - February 23, 2017
Opel revealed it has sweetened the pot for 2017 Insignia Grand Sport customers with the Opel Exclusive program. Through this program, the brand hopes to introduce a wide selection of...
by - February 22, 2017
Fireball Performance Cars has been known to make the fastest sixth generation LT1 Camaros in the world. Once again it has managed to walk the talk as it hit a...
by - February 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries