Bmw vowed to remain the world’s largest premium automaker

Article by Christian A., on August 26, 2010

Pressures from the global economic downturn may be from all over but BMW AG aims to remain as the world's largest premium automaker as it forecast its car sales to rise in 2010, according to a statement by CEO Norbert Reithofer.

This year, BMW intends to remain as the world's leading provider of premium vehicles in 2010.

The carmaker also plans to increase sales within the single-digit percentage range to over 1.3 million units. Unit sales at BMW group (including the BMW, Mini and Rolls-Royce brands) dropped 10.4% to 1,286,310 in 2009.

Meanwhile, sales at BMW brand plunged 11.1% to 1,068,770 cars. Reithofer added that BMW begins the year with a "certain amount of optimism." He expects that new models will provide tailwind over the course of the year.

BMW also expects much from the recently launched X1 small crossover and the upcoming debut of the new-generation 5-series medium-premium car, which launches in March.

The German carmaker expects that due to cost-cutting and other efficiency measures, it should have a pretax profit in 2009. BMW said 2009 group revenue dropped 4.7% to 50.68 billion euros ($71.2 billion). Revenue for its core automobiles segment dropped 10.3% to 43.74 billion.

Topics: bmw

If you liked the article, share on:

Pin It

Comments

Recommended

Has Toyota started the production of a new electric supercharger? Well, a patent that was recently published indicated that they might have. And this electric supercharger looks more durable and...
by - March 27, 2017
The Tesla Model S has finally arrived in South Korean soil and is now available for test drive. But, there’s a catch. You’ll have to wait several months if you...
by - March 27, 2017
Sorry to say this to the Sport Quattro Concept fanatics. If you guys have been hoping for the production of this iconic concept to begin, prepare for your dreams to...
by - March 27, 2017
South Korean car company SsangYong recently revealed sketches of their upcoming SUV. We’re not always impressed by Korean car designs, but this one looks quite promising. Yup, it is the...
by - March 26, 2017
Twenty-eight years after the company was first launched by Toyota, which was initially targeted to the United States market only, Lexus has already made its way to over 70 countries....
by - March 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries