Suppliers across Europe have tagged BMW AG, Volkswagen AG and Volvo Car Corp. as the top carmakers willing to adopt innovative products and solutions. Nearly a hundred executives from auto suppliers across Europe took part in the 2013 European Supplier Choice Survey conducted by Deloitte on behalf of Automotive News Europe.
The Supplier Choice Survey is considered as a respected industry benchmark that evaluates car manufacturers’ ability to adopt and implement suppliers' innovations. In the survey, all carmakers received an average score of 589 out of a maximum 1,000, which means that they still has to further improve their relationship with their suppliers in terms of innovation and opportunities for differentiation, according to Thomas Doebler, manufacturing industry lead Germany at Deloitte.
Luca Ciferri Automotive News Europe Editor, remarked that the European auto industry is “not a level playing field yet.”
He added that the survey shows that the OEMs have very varying strengths and weaknesses when it comes to innovation, as scores range from less than 500 points to over 700 points.
The European Supplier Choice Survey was conducted electronically in April and May 2013. It asked supplier executives for feedback on how carmakers rank with regards to five certain categories -- openness to new ideas; ease of working with OEM on innovative ideas; level of trust; Willingness to provide financial incentives or rewards for supplier innovations; and ability to implement innovations.
The key results of the 2013 survey were presented by Deloitte and Automotive News Europe during the annual general assembly of the European Supplier Association (CLEPA) on June 7, 2013, in Madrid, Spain. Accepting the 2013 European Supplier Choice Survey awards for their companies are Thomas Stadelhofer, BMW's head of purchasing processes and supplier network, and Martin Liden, Volvo's vice president of purchasing. [source: automotive news - sub. required]