Bmw wants to build more than 300,000 vehicles in the U.S. for the first time in 2012

Article by Christian Andrei, on February 13, 2012

It’s likely that BMW will produce over 300,000 vehicles in the U.S. for the first time in 2012, according to Ludwig Willisch, CEO of BMW of North America. He said that BMW wants to achieve is the "best and most efficient way to get beyond" this production total in 2012.

BMW's plant in Spartanburg, South Carolina, produced 300,000 vehicles, which is 8.7% higher than last year’s output of 276,065 vehicles. On the sidelines of the National Automobile Dealers Association's annual convention in Las Vegas on Feb. 5, Willisch said that this market is “so bullish” and could sell higher than initially expected.

He explained that the demand is “clearly” there. On Jan. 12, BMW said that it would invest around $900 million in its only U.S. factory to increase capacity and to set up the facility to produce the new X4 SUV. In a statement, BMW said that this spending, which will be completed during a three-year span, will help boost capacity at Spartanburg to 350,000 vehicles annually.

BMW’s X3, X5 and X6 SUVs are already built at this factory. Tracy Handler, an analyst based in Troy, Michigan, said that what BMW expects for its production is higher than the estimates by IHS Automotive, which predicts that Spartanburg output will decline to around 260,000 this year. Handler said that U.S. sales had “good momentum” in January but it continues to be “pretty cautious” on what will happen in the U.S. as well as the impact of events in Greece and Europe.

BMW’s X6 is the world’s first ever Sports Activity Coupé. It is a unique combination of supreme versatility and athletic dynamics, and, starting spring 2012, it will be featuring a further enhanced appeal. Specific design modifications and changes in innovative equipment features sharpen the new BMW X6’s profile as a unique model belonging to the premium all-wheel-drive segment.

The car’s exceptional standing as well as its continuous popularity is due to its very expressive design, which joins together the elegant and sporty lines of a coupé and the supremacy of the BMW X model. Thanks also to the wonderful driving experience delivered by the car’s petrol and diesel engines, which are fitted with BMW’s TwinPower Turbo Technology, as well as the intelligent xDrive all-wheel-drive system, which includes Dynamic Performance Control.

Since the BMX X6 was launched in the market, more than 150,000 units of the coupé were sold within just three years, far exceeding original plans. Yet this high demand level for the BMW X6 continues on a global market scale, which is an impressive confirmation of the Sports Activity Coupé’s unusual vehicle concept.

The car’s front and rear showcase striking accents and adaptive LED headlamps are available as a new option. Moreover, precisely modified details at the front give the BMW X6 a look that is characterized by supremacy and exclusive athleticism. Also, the car’s standard fog lights are set in matte surrounds in the outer air inlets’ upper area. The more lateral and higher position of the headlights emphasizes the car’s width.

What’s more, the striking 3-dimensional frame modelling and the newly designed bars, which are angled in the lower portion, make the kidney grille prominent, especially conspicuous within the front. The grille bars’ angle is flush with the headlamps’ bottom, therefore creating an added horizontal line that highlights the car’s wide track and its stable road-holding.

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