BMW wants to expand DriveNow program to 25 cities

Article by Anita Panait, on March 10, 2014

BMW intends to expand its car-sharing program to up to 25 new cities to attract younger customers in the United States and Europe. BMW seeks to introduce the DriveNow short-term rental business in 10 locations in the US and 10-15 areas in Europe, divulged Peter Schwarzenbauer, board member responsible for the program.

"It's offers very good opportunities for us to attract new customers," Schwarzenbauer told Automotive News in an interview at the Geneva auto show.

DriveNow, which employs Mini vehicles and BMW 1-series compacts, currently has around 240,000 users. BMW operates DriveNow in collaboration with car-rental company Sixt SE in Berlin, Hamburg, Cologne, Munich, Dusseldorf and San Francisco.

BMW wants to use Drive to attract young consumers before they get older and influence them into considering purchasing a vehicle once they have families. DriveNow enables customers to rent vehicles by the minute and use the vehicles for point-to-point destinations.

They just have to leaving the vehicles parked on city streets when they're finished. Daimler offers similar program called Car2Go, offering Smart autos by the minute in several cities. [source: Bloomberg]

Topics: bmw

If you liked the article, share on:

Comments

Recommended

The Holy Trinity of hypercars may not be accessible anymore after being discontinued, but that doesn’t mean we won’t see any more hypercars in the future. What we know is...
by - June 26, 2017
Kia is taking things a step further with the new Kia Stinger, which they first introduced at the 2017 Detroit Auto Show. With the specs given to us by the...
by - June 25, 2017
Earlier this week, Nissan revealed a teaser of the new 2018 LEAF’s interior, giving us an idea of what the electric vehicle has to offer. The company released a video...
by - June 25, 2017
The primary suggestion of a 4x4 ute from French company Peugeot was first revealed in 2016. Fifteen months later, the production version is launched. Now, Peugeot is not shying away...
by - June 24, 2017
The new Jaguar E-Pace crossover will soon hold its official launch on July 13 and is expected to arrive at the showrooms by early next year. It couldn’t have come...
by - June 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries