Bmw wants to increase its sales in the United States by 25 percent

Article by Christian Andrei, on December 12, 2011

BMW has set a target to increase the brand's annual vehicle sales in the U.S. by 25%. In an interview with Automotive News Europe, U.S. chief Ludwig Willisch said that it hopes for the BMW brand to sell 300,000 units in the U.S. in the mid-term. He wouldn’t say a particular year of when BMW expects to attain its goal but he is confident that the company will be able to achieve this due to a refreshed model lineup that will feature the new-generation 3-series sedan beginning in the early part of 2012 that’s likely to have the X1 small crossover.

Insiders said that the goal to reach 300,000 in annual sales is expected to be achieved in 2013/2014. Ian Robertson, BMW head of global sales and marketing, anticipates success in the U.S., the world's second-largest market. Robertson had said that BMW seeks to be the top premium brand in the U.S. starting in 2011. He pointed out that year to date, BMW is ahead of Mercedes in the U.S., a position that it aims to defend.

From the start of 2011 through November, BMW's U.S. vehicle sales grew by 12% to 221,073 units. Meanwhile, Mercedes's volume climbed by 12% to 219,491. Willisch also said that BMW's target to sell 240,000 units in the U.S. this year is a marked increase from 220,113 units sold last year. Both BMW and Mercedes are seeking to overtake Lexus, which was at the top of annual U.S. luxury sales for the last 11 years. In the first 11 months of the year, Lexus had been able to sell 201,769 units in the U.S.

BMW bets on the new 6-Series Gran Coupe

The new BMW 6-Series Gran Coupe steals the spotlight as it comes out with a distinctive fusion of beauty, dynamics and versatility. The elegantly designed coupe features the classic heavily contoured long bonnet sitting perfectly still on its 2,968mm extended wheelbase. This 4-door head turner measures 1,392 tall, 1,894mm wide and 5,007mm long.

It seems BMW never ran out of ideas on how to make their designs more exceptional. For one, the Gran Coupe bears this unique low stance and horizontal roofline, which runs up to the rear. Not all four-doors can pull off this kind of look (if ever there is one aside from this model).

The front end is made even more striking with its chrome elements plus the new individual air intakes along the fog lamps. As usual, BMW offers the standard bi-Xenon round headlamps with LED halos (in three dimensional styling) for the high and low beams. Aside from these, the 6-Series has the optionally available LED headlights with Adaptive Technology where the rings appear more flat than the one mentioned earlier.

The beautiful curves and outlines of the 6-Series Gran Coupe are seen in almost every angle. The sides have it as well along the low and seamlessly stretched contours around the C-pillar. Because of this, the frameless windows on the doors and even the passenger compartment bear the coupe’s undeniable sporty appearance.

The new series model has BMW’s powerful and dynamic elegance design. We can see this throughout the V-shaped outlines, wraparound brake lights, as well as the coupe’s remarkably low centre of gravity. All in all, the Gran Coupe is spacious enough but with the elongated side windows, this model looks as if it has more space to spare. It also bears the distinct Hofmeister kink with “Gran Coupe” imprinted on the glass windows, which adds to its irresistible charm.

Topics: bmw, united states, sales

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