Bmw wants to sell all of its models online in Germany, makes dealers angry

Article by Christian A., on July 22, 2013

In an attempt to boost sales in Germany, Bmw is planning to expand Web-based sales to include all its models. Moreover, the Bavarian manufacturer is looking to house calls by sales personnel in order to improve sales in Germany. These words cam from BMW’s head of German sales, Roland Krueger. Krueger also told WirtschaftsWoche magazine: “We can well imagine that Internet sales could be expanded to all models.”

Still, Bmw dealers are opposing company’s plans. BMW's German dealer head Werner Entenmann told WirtschaftsWoch that they cannot accept direct sales channels.

Krueger tried to calm down dealers by telling the magazine that dealerships will remain the “backbone” of Bmw sales. In an official press release, Bmw said today that it will sell the i3 through the Internet and by using sales people who will visit customers in their homes or selected dealers.

Topics: bmw, germany

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