Bmw wants to use new ways to sell the i sub-brand cars

Article by Christian Andrei, on November 28, 2011

BMW is considering ways to market the new i sub-brand differently when its sales start in 2013. Tim Abbott, Managing Director of BMW U.K. told Car Dealer that it will use the internet more. Its sales force will also become more flexible and mobile so that it could fulfill more customer requirements like the delivery of cars to their homes. Abbott added that the company may even start to sell cars online with the support of its current dealers.

He said that there’s no reason why automakers can’t sell cars online when eBay does it. BMW will start to sell the i3 electric compact in 2013 under the new i sub-brand. In 2014, this i8 performance hybrid will follow. Abbott also talked about having more flexible leasing mechanisms for customers to permit them to swap cars quickly.

He believes that giving customers the opportunity to drive an electric car on weekdays for work and a diesel 5-Series at the weekend to visit the country would be received well. He has this idea where paying for a monthly subscription gives the customers coverage on road tax and insurance on all the models. This means that they could use an electric bike, a scooter, a motorbike, an electric car or a regular car.

BMW i8

The concept of the BMW i8 plug-in hybrid sports car is indeed groundbreaking. Also as relevant is the design of its body, which has a lightweight and efficient nature and whose hallmark BMW dynamics are wonderfully conveyed through its proportions, lines and surface design. In fact, even at a glance, the plug-in hybrid sports car is easily recognizable as a BMW i model, as emphasized by its color scheme and the structure of overlapping and interlocking surfaces.

Meanwhile, the wide track of the new BMW i8 is highlighted by its dynamically formed wheel arches. The new BMW i8 plug-in hybrid sports car comes with a compact construction that clearly distinguishes its electric motor and combustion engine, allowing its front and rear sections to feature a low-slung design that accentuates its powerfully stretched flanks. One interesting feature of the new BMW i8 is its doors that open forwards and upwards like wings.

BMW i cars are provided with a signature feature called the "black belt." On the BMW i8, the black belt appears in a "V" shape from the bonnet, then flows over the roof into the rear section of the car. The black belt then frames the center section of the car’s rear apron.

This black belt is framed at the front end by a body-colored apron and side panels, and is overlapped at the rear it by the "floating" roof pillars that extend over its rear lights. BMW i cars also feature the so-called "stream flow" contour of the side window styling.

On the BMW i8, this stream flow defines the route followed by the air between the falling roofline and a character line that rises through the rear flank section towards the rear spoiler lip. Just looking at its front end, onlookers could clearly see the sporting nature of the new BMW i8.

Its fascia features broad BMW kidney grille stretching over to its slim full-LED headlights, a design layout that accentuates the car’s width and stance. Its large front apron air intakes, meanwhile, have been laid over several levels to provide a dynamic feeling of depth. Its headlights – featuring the signature U-shape of BMW i models – come with dipped and high-beam light emitted by a lens located on the far edge of the units.

Topics: bmw

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