If you live in London and wanting to test drive BMW’s new i3 electric car, then you would have to wait around five months before you could have your turn. UK i subbrand boss Suzanne Gray told Nick Gibbs of Automotive News that BMW’s 47 dealers in the country have arranged 1,000 test drives -- resulting in 300 sales -- in three weeks.
She added that another 6,000 test drives were booked. Gibbs decided to try booking a test drive for the new i3 in the UK, and was told that he only has to wait a week to be able to get one. According to BMW head of sales and marketing Ian Robertson, the process of getting all those who want to test drive the BMW i3 a chance to do so has been slowed by the fact that there is a need to recharge the electric vehicle between uses.
He disclosed that so far, interest for the i3 has been great around the world, as evidenced by around 100,000 people waiting for a test drive. The delay, however, has failed to dampen interest on the i3 as BMW has already taken more than 10,000 orders for the i3 in its first three weeks of availability in Europe.
According to Robertson, BMW considers London as crucial to the success of the i3 in Europe. If BMW can't sell the i3 in London, "then we're in trouble," the executive added. The BMW i3 has a starting price of GBP25,680 (31,000 euros) in the UK after factoring in the GBP5,000 government incentive.