BMW watching governments for green-technology direction, says Ian Robertson

Article by Christian A., on January 17, 2011

The mention of the BMW brand may evoke its image of being a maker of high-performance luxury vehicles but it is now slowly moving to a greener future.

At the 2011 Automotive News World Congress, Ian Robertson, BMW Group's board member for marketing, said that BMW is looking at “sustainability as a key theme,” whether it is front-drive small cars, electric vehicles or diesels.

He said that governments are likelier to “force automakers' technological hands than consumer desires.” Robertson predicts that electric vehicles will soon make up 5 to 7% of the global vehicle mix.

But he believes that there could be a massive shift in demand if there’s a breakthrough in battery technology and Beijing mandates EV sales in its congested metro markets.

Chinese companies and research universities are racing to develop the ultimate battery for vehicles; in fact, it is a nationwide technical agenda. Robertson said that the technology that would have the most traction can’t be determined for now.

However, he has dismissed hydrogen power. Even if BMW tested the hydrogen-powered 7 series just a few years ago, it is an uncertain technology because of storage and infrastructure issues.

Another issue that carmakers have to resolve is that they have to improve the fuel economy ratings of their current fleets while racing for the alternative-fuels killer app. This is the reason for BMW’s move to soon introduce front-drive small cars. [via autonews - sub. required]

Topics: bmw, technology

If you liked the article, share on:

Pin It

Comments

Recommended

It’s quite safe to say that this generation marks the rise of the electric cars. For the past few years, automakers have been very busy trying to find the perfect...
by - March 28, 2017
Want to go for a sportier look, but don’t have enough cash to burn? Good news for future Ford Edge buyers, as the 2018 model year will have an optional...
by - March 28, 2017
Audi refreshes its portfolio as its go-faster division officially announces the release of six new RS models by the end of 2018. That’s quite a huge number of cars to...
by - March 28, 2017
Has Toyota started the production of a new electric supercharger? Well, a patent that was recently published indicated that they might have. And this electric supercharger looks more durable and...
by - March 27, 2017
The Tesla Model S has finally arrived in South Korean soil and is now available for test drive. But, there’s a catch. You’ll have to wait several months if you...
by - March 27, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries