BMW watching governments for green-technology direction, says Ian Robertson

Article by Christian A., on January 17, 2011

The mention of the BMW brand may evoke its image of being a maker of high-performance luxury vehicles but it is now slowly moving to a greener future.

At the 2011 Automotive News World Congress, Ian Robertson, BMW Group's board member for marketing, said that BMW is looking at “sustainability as a key theme,” whether it is front-drive small cars, electric vehicles or diesels.

He said that governments are likelier to “force automakers' technological hands than consumer desires.” Robertson predicts that electric vehicles will soon make up 5 to 7% of the global vehicle mix.

But he believes that there could be a massive shift in demand if there’s a breakthrough in battery technology and Beijing mandates EV sales in its congested metro markets.

Chinese companies and research universities are racing to develop the ultimate battery for vehicles; in fact, it is a nationwide technical agenda. Robertson said that the technology that would have the most traction can’t be determined for now.

However, he has dismissed hydrogen power. Even if BMW tested the hydrogen-powered 7 series just a few years ago, it is an uncertain technology because of storage and infrastructure issues.

Another issue that carmakers have to resolve is that they have to improve the fuel economy ratings of their current fleets while racing for the alternative-fuels killer app. This is the reason for BMW’s move to soon introduce front-drive small cars. [via autonews - sub. required]

Topics: bmw, technology

If you liked the article, share on:

Comments

Recommended

In 2014, Jaguar Land Rover’s Special Vehicle Operations revealed the F-Type Project 7. At that time, it was said to be the fastest accelerating road car carrying a 5.0-liter Supercharged...
by - May 29, 2017
There is an ongoing rumor going around the automotive community, and it’s aimed at BMW. The rumor? The German marque has reportedly axed the i5 Electric vehicle concept. These supposed...
by - May 29, 2017
Volkswagen's yearly Worthersee affair that happens in Austria is considered a hotbed for all types of cars from the German company's long and renowned history. Most of the gathering features...
by - May 29, 2017
Behold, the Rolls-Royce Sweptail! The Sweptail is probably the biggest two-seater car that has ever been built. It may look odd at first glance, and you may not be fond...
by - May 29, 2017
BMW just keeps on getting bigger and bigger, in terms of their lineup I mean. Just after unveiling the 8 Series Concept, they are now teasing us with an M8...
by - May 29, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries