BMW will not build 3rd i-branded model until it sees good demand

Article by Christian A., on January 30, 2014

BMW Group currently has two models in its i-series range – the i3 electric car and the i8 hybrid supercar -- and won’t add a third one until it has a better grasp of the demand, BMW production chief Harald Krueger said. "We need to see how demand for the cars develops," Krueger said. He remarked that BMW is not yet considering building the i3 in China since the infrastructure in the world's largest car market is still developing.

BMW operates a site with joint-venture partner Brilliance China Automotive in Shenyang, China, where it builds the BMW 3- and 5-series sedans together. BMW is building the i3 in Leipzig, Germany. The German luxury carmaker is increasing the use of lightweight carbon fiber-reinforced plastic in its i-range and has constructed a site in the YS in partnership with SGL Carbon to guarantee supply of the material for its vehicles.

Krueger remarked that for now, BMW will exclusively use its own carbon fiber capacity for its own production instead of selling the material to other carmakers. The carmaker is investing EUR2 billion ($2.7 billion) to develop the i-series, with the i3 compact hatchback becoming the first model to be launched.

The i3 has already exceeded BMW’s expectations as over 11,000 global orders were received since the electric car was rolled out to German showrooms in November 2013.This high demand means customers have to wait up to six months to receive their i3s. BMW has trademarked the i series through to number i9, which indicates the extent of its ambition. The i8 plug-in hybrid supercar will be launched this spring.

Topics: bmw

If you liked the article, share on:

Comments

Recommended

Not so long ago, the 2018 Genesis G80 Sport made its debut at the 2016 LA Auto Show. But at that time, it did not have a price yet. And...
by - April 23, 2017
It seems like an increase in price has become a trend for automotive companies lately. Genesis isn’t alone when it comes to this. Subaru had just announced that the 2018...
by - April 23, 2017
Imagine a sports car morphing into an SUV. Chevrolet initially revealed the FNR Concept at the previous Shanghai Auto Show in 2015. For this year, Chevy once again graces the...
by - April 22, 2017
From the moment FCA kicked off with its 3-month-long ad campaign until the day it unveiled the new Dodge Challenger SRT Demon, folks have been guessing what the exact figures...
by - April 22, 2017
Some people may think Audi Sport is a new company but it is in fact the motorsport division of Audi combined with the best of what Quattro GmbH can offer....
by - April 21, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries