BMW will wait 15 months to launch 2-Series Active Tourer in United States

Article by Andrew Christian, on March 17, 2014

BMW would wait at least 15 months before it would launch the new 2-series Active Tourer in the United States as it executives don’t believe that the five-door wagon won’t be a hit in the country. BMW unveiled the fwd 2-series Active Tourer at the Geneva Motor Show and will start selling it in September in Europe.

Frank Niederlaender, head of product management for BMW lower-series vehicles, remarked that U.S. consumers don't prefer hatchbacks. He noted that while the new 2-series Active Tourer has space that US consumers want, it not enough to appeal to them. "We have to find the right timing," Niederlaender said.

BMW waited for around three years before it launched the X1 crossover in the US because of its small size. The X1, however, has exceeded expectations, with 26,512 sold in the US in 2013, about 10,000 more than planned.

Niederlaender, however, believes the 2-series Active Tourer -- which is smaller than the X1 -- is better suited for Europe. In terms of length and wheelbase the 2-series Active Tourer -- at 171 inches and 105 inches -- is shorter by 5.5 inches and 3.6 inches respectively.

The Active Tourer is touted to be the first BMW to feature a head-up display on a transparent screen popping up above the steering wheel. Niederlaender said that the sharp angle of the windshield made it impractical to place the head-up display in the traditional lower left-hand side. The Active Tourer is powered by a new 136hp three-cylinder 1.5-liter engine.

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