BMW will wait 15 months to launch 2-Series Active Tourer in United States

Article by Christian A., on March 17, 2014

BMW would wait at least 15 months before it would launch the new 2-series Active Tourer in the United States as it executives don’t believe that the five-door wagon won’t be a hit in the country. BMW unveiled the fwd 2-series Active Tourer at the Geneva Motor Show and will start selling it in September in Europe.

Frank Niederlaender, head of product management for BMW lower-series vehicles, remarked that U.S. consumers don't prefer hatchbacks. He noted that while the new 2-series Active Tourer has space that US consumers want, it not enough to appeal to them. "We have to find the right timing," Niederlaender said.

BMW waited for around three years before it launched the X1 crossover in the US because of its small size. The X1, however, has exceeded expectations, with 26,512 sold in the US in 2013, about 10,000 more than planned.

Niederlaender, however, believes the 2-series Active Tourer -- which is smaller than the X1 -- is better suited for Europe. In terms of length and wheelbase the 2-series Active Tourer -- at 171 inches and 105 inches -- is shorter by 5.5 inches and 3.6 inches respectively.

The Active Tourer is touted to be the first BMW to feature a head-up display on a transparent screen popping up above the steering wheel. Niederlaender said that the sharp angle of the windshield made it impractical to place the head-up display in the traditional lower left-hand side. The Active Tourer is powered by a new 136hp three-cylinder 1.5-liter engine.

If you liked the article, share on:

Comments

Recommended

The Swedish moose test is known to have victimized many in the past, including the Toyota Hilux that massively failed. So knowing that many cars from trusted and leading automakers...
by - June 27, 2017
All-new BMW X3 (G01) just made its debut! The updated model has a familiar design, and slightly increased dimensions compared to its successful predecessors. For more cabin space, the wheelbase...
by - June 27, 2017
Polestar is notably known to be Volvo's internal performance specialists, and around last year Polestar revealed to the public that it will utilize electrification to further advance the power of...
by - June 26, 2017
Earlier this month, Porsche introduced to us the 911 Turbo S Exclusive Series. The car wore a Golden Yellow Metallic paint. The same time it was launched, the company said...
by - June 26, 2017
Last month, the Lamborghini Centenario made its way to the Transformers: The Last Knight premiere where it got the attention of many. Following that event, three Lamborghini Centenario coupes landed...
by - June 26, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries