Even if BMW’s sales in China fell for the last two months, the brand was still able to post a 5% increase in global sales to 172,437 units due to the strength of the demand in the U.S. and in Europe. BMW’s deliveries in China, the biggest market in the world, declined by 1.3% to 36,887 units in June 2015 and dropped by 5.5% last May to 34,870.
The two consecutive declines in China come after a decade of year-on-year sales gains for BMW. For the month of June, the BMW brand did better in other markets. In Europe, sales grew 5.9% to 74,943 while its U.S. deliveries went up 6.5% to 32,176 units. When combined, the group composed of Rolls-Royce, Mini, and BMW brands increased by 8% to 208,813 units.
This is the best June ever for this group. Last month, Mini brand sales increased by 25% to 36,025 units as it benefited from the arrival of its new three- and five-door hatchbacks. Meanwhile, Rolls-Royce posted a 10% drop with only 351 cars sold for the month. Luxury sales in China have continued to decline.
For the first 6 months in China, BMW Group sales climbed 2.5% to 230,601 vehicles. For the same period, European deliveries grew by 9.4% to 488,098 units while U.S. sales went up by 9.6% to 198,883 units. BMW brand sales were buoyed up by the high demand for SUVs.
In June, there were 4,910 BMW X4 units delivered. BMW X5 sales went up by 34% to 17,520. BMW X6 deliveries increased by 50% to 5,009 units. In a statement released by BMW, board member Ian Robertson said that even with some of its markets facing some obstacles, there is overall growth worldwide in Asia, the Americas, and Europe.
In the first half of 2015, BMW brand sales went up by 5.1% to 932,041 while Mini sales grew by 26% to 165,938 units. Rolls-Royce deliveries reported a 10% decrease to 1,769 units. Furthermore, BMW Group sales had a 7.8% increase to 1.09 million.