Bmw’s Jim O’Donnell says that the firm will be outsold by Mercedes-Benz

Article by Christian A., on August 23, 2011

It appears that Bmw is about to lose the sales war with its German rival Mercedes-Benz and the big surprise is that these words don’t come from Daimler.., they come from a top executive of the Bavarian manufacturer.

Jim O’Donnell, the head of Bmw U.S. operations admitted the fact that the 2012 Mercedes-Benz C-Class which will go on sale later this year will probably be a top seller in the first quarter as Bmw will be selling the older 3-Series models.

As a result, for a few months, Mercedes-Benz is expected to deliver more vehicles to its customers than Bmw, according to Autonews. Still, O’Donnell also added that over the course of the year, Bmw should be ahead of Mercedes-Benz. According to him, the all-new 3-Series will hit the U.S. dealerships in April and will help Bmw increase sales by 15 percent next year.

For those who don’t know, Bmw managed to overtake Mercedes-Benz in July, selling 5,182 more than its rival (Bmw’s sales in the U.S. rose 13 percet to 135,114).

These are great news as Bmw managed to overtake Lexus, which has been the top-selling luxury brand in the U.S. for the past 11 years. Moreover, Ian Robertson a.k.a. Bmw's top sales executive told the reporters that the company will become the U.S.'s top selling luxury brand this year as sales are reasonably consistent.

Topics: bmw, mercedes-benz

If you liked the article, share on:

Comments

Recommended

As the premiere day of the Audi A8 (D5) comes closer, the company again gives us another preview of the luxury sedan’s new features before we see it in person...
by - June 29, 2017
British luxury automaker Aston Martin celebrates its new partnership with the Henley Royal Regatta sporting event by designing a one-off DB11 sports car that they recently revealed. The car explores...
by - June 28, 2017
The 2018 Dodge Challenger SRT Hellcat as we know, is the Demon's less powerful sibling, and there’s nothing wrong with that. But have you ever imagined how it would look...
by - June 28, 2017
Sorry Uber, but Handsome Cabs taxi company has something no one else can offer - a Lamborghini Huracan that can take their clients from Point A to Point B. This...
by - June 28, 2017
BMW saw a potential oil leak on the new M760Li, prompting them to recall the said vehicle last April. Today, a little over two months after issuing the first recall,...
by - June 28, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries