It appears that Bmw is about to lose the sales war with its German rival Mercedes-Benz and the big surprise is that these words don’t come from Daimler.., they come from a top executive of the Bavarian manufacturer.
Jim O’Donnell, the head of Bmw U.S. operations admitted the fact that the 2012 Mercedes-Benz C-Class which will go on sale later this year will probably be a top seller in the first quarter as Bmw will be selling the older 3-Series models.
As a result, for a few months, Mercedes-Benz is expected to deliver more vehicles to its customers than Bmw, according to Autonews. Still, O’Donnell also added that over the course of the year, Bmw should be ahead of Mercedes-Benz. According to him, the all-new 3-Series will hit the U.S. dealerships in April and will help Bmw increase sales by 15 percent next year.
For those who don’t know, Bmw managed to overtake Mercedes-Benz in July, selling 5,182 more than its rival (Bmw’s sales in the U.S. rose 13 percet to 135,114).
These are great news as Bmw managed to overtake Lexus, which has been the top-selling luxury brand in the U.S. for the past 11 years. Moreover, Ian Robertson a.k.a. Bmw's top sales executive told the reporters that the company will become the U.S.'s top selling luxury brand this year as sales are reasonably consistent.