Bmw’s M division sets another record

Article by Christian Andrei, on August 26, 2010

A record sale of more than 24,000 units has been recorded by the M division of BMW for the period between January and December 2008 with the M3 and its variants Cabrio and Sedan representing the largest percentage with 18,000 plus units.

Last year it was reported by BMW's performance arm that they had sold more vehicles in the first eight months (16,150 units) than the combined sales for the whole year of 2007 (16,128 units). 

Even with the economic problems, the United States accounted for 10,633 units last year. Compared to the retiring model, the M3 is selling twice as much with the Coupe variant accounting for 10,571 units sold in 2008 while the Convertible, which was introduced only May, accounted for 4,169 units sold and the Sedan gets the remaining 3,253 M3s sold last year.

The M3 has been BMW's best seller for a long time with the E46 M3 driving the M Division to its best sales year with 26,776 units sold in 2002.

The M Sport line performance kits for non M BMW vehicles has also been one of the main sources of revenue for the M-division. The M Sport pack, which enhanced appearance and handling to the standard package, is available on the 1, 3, 5 and 6 series together with the X3 and X5 SUVs.

An estimated 100,000 1 and 3 series customers chose the add-on last year, with the 3 series accounting for 58,000 and 41,000 for the 1-series, both accounting for the major part of the total 156,139 M sports pack sold around the world in 2008.

Since its beginning in 1978 the M division has vended in excess of 300,000 vehicles globally and the future looks secure with new models and variants in the works even with the more stringent fuel economy and low emission standards being implemented in both North America and Europe.

Topics: bmw, record, sales

If you liked the article, share on:

Comments

Login or Create new account to add a comment!

Recommended

In the minivan segment, the 2017 Chrysler Pacifica is already impressive in terms of fuel economy figures – as rated by the United States Environmental Protection Agency. In fact, the...
by - December 2, 2016
Having a blacked-out Bentley Mulsanne Speed is already menacing by itself but by naming it as the Bamford X, it became all the more imposing. This model was made by...
by - December 2, 2016
We have good news for those who are waiting for the latest version of the Mazda CX-5 compact crossover. It was just unveiled in November at the 2016 Los Angeles...
by - December 2, 2016
Those familiar with racing know that Marco Wittmann’s win during the 2016 Deutsche Tourenwagen Masters held last May was noteworthy as it was his second title in four seasons. In...
by - December 2, 2016
Volvo has revealed that while its products are used by a number of police organizations around the world, it will be the Swedish police that will get the first chance...
by - December 2, 2016
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries