Bmw’s Megacity Vehicle will be marketed under a new sub-brand

Article by Christian A., on August 27, 2010

It has been confirmed that BMW's Megacity Vehicle will be marketed under a new sub-brand within the next five years. BMW's Leipzig plant will build the lightweight electric city car, which is dubbed as a "new vehicle for urban mobility." It is unsure if BMW will use its Mini sub-brand or create a new brand that will market the model.

BMW confirms that it will produce a new carbonfiber plant with its partner SGL Automotive Carbon Fibers LLC in Moses Lake in the US.

This facility, which costs $100million (GBP645m) to create, will produce carbonfiber-reinforced plastics (CFRP) for BMW's future vehicles, including Megacity. This operation will open up 80 new jobs.

According to Friedrich Eichiner, BMW's finance chief, a core aspect to sustainability mobility is lightweight construction.

This improves two key elements of its EfficientDynamics strategy -- fuel consumption and CO2 emissions. Eichiner added that with the use of CFRP components in its Megacity Vehicle, sustainable mobility is taken a step further.

The merging of the competence of SGL Group and the company's expertise in manufacturing CFRP components has led to the production of carbonfiber enhanced components in large volumes at competitive costs for the first time. He added that this event is "particularly relevant" for electric-powered vehicles like the Megacity Vehicle.

Topics: bmw, electric car

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