In surveying November sales, we observed that BMW AG was able to beat rivals, Audi and Mercedes-Benz. BMW believes that its sales had grown due to the appeal of its revamped 5-Series sedan and new X1 sport-utility vehicle. In a statement, BMW said that deliveries of BMW, Mini and Rolls-Royce models had increased by 20% from the previous year to 129,014 vehicles in November.
Meanwhile, Audi’s sales climbed by 5.2% to 87,050 vehicles. Deliveries by Daimler AG's Mercedes-Benz Cars, including the Smart city-car brand, rose by 14% to 112,300. Ian Robertson, BMW's sales chief, said in the statement that the company is “well on its way” to hit its target of over 1.4 million units this year.
He said that BMW is outperforming the market and it was also able to widen its global market share once again. As the Chinese market grows and the U.S. market recovers, the demand for luxury cars is also increasing.
BMW asserts that the 5-Series, X1 and new Mini Countryman has provided the company with extra momentum. The November sales increase marks BMW's biggest monthly gain this year.
It pushed up 11-month deliveries to 1.32 million vehicles, a 14% increase. Audi said that from January to November of this year, its deliveries have exceeded the full-year sales record set in 2008, with sales of over 1 million vehicles.
Esther Bahne, a spokeswoman, revealed that the growth rate had slowed last month after its “super” performance a year ago (which was because of the German government's car-scrapping sales incentives). [via autonews - sub. required]