Dodge, Bob Bondurant create High Performance Driving School for Dodge/SRT buyers

Article by Andrew Christian, on November 5, 2015

For drivers who want to learn how to pilot high performance machines from Dodge and SRT from professionals and on a track, here is their big chance. Dodge and the Bob Bondurant School of High Performance Driving have formed “The Official High Performance Driving School of Dodge/SRT.”

Those who can take part in this endeavor are Dodge customers who purchase or lease a MY2015 or MY2016 Dodge/SRT. Starting Jan. 1, 2016, they will be able to take part in a one-day driving class handled by professional instructors with on-the-wheel driving and racing lessons on the track.

The lessons will be held at the Bob Bondurant School of High Performance Driving in Chandler, Arizona. They will be taught skid control, accident avoidance and line technique. They will also take part in a lead-and-follow session.

Ultimately, the Official High Performance Driving School of Dodge/SRT will allow participants to fuse advanced street driving skills and proven racing techniques. The schools will also allow participants to ride high performance SRT vehicles as part of the lessons.

The list includes the 707-hp Dodge Charger and a Challenger SRT Hellcats. Interestingly, Bondurant’s fleet is being converted to Dodge Chargers, Challengers and Vipers. For those who qualify, they will be given the privilege to pilot the Dodge Viper ACR, which is considered as the fastest street-legal Viper track car.

SRT customers have one year from the date of purchase or lease to avail of this learning opportunity. While eligible customers are given access to the school and vehicles for track driving, they will have to take care of their own hotel accommodations and travel.

According to Tim Kuniskis, Head of Passenger Car Brands – Dodge, SRT, Chrysler, Fiat, FCA – North America, they want drivers to appreciate the level of performance that Dodge/SRT vehicles could deliver.

He remarked that by partnering with Bob Bondurant, they could provide owners of Dodge/SRT vehicles both the perfect track environment and professional guidance that could help them further develop performance driving skills.

He added that the school gives FCA a chance to introduce their lineup of SRT vehicles to a new group of performance car enthusiasts. On the other hand, Bob Bondurant himself remarked that the day of launching the Bondurant Racing School -- to honor his championship legacy -- is coming.

He added that the Dodge/SRT muscle cars are the perfect platform for thoroughly teaching road racing. Since 1968, Bondurant has been considered as one of the best in terms of professional driving instruction. He formulated the so-called Bondurant Method and has taught this technique to over 500,000 students.

Press Release

DODGE/SRT PARTNERS WITH LEGENDARY BOB BONDURANT SCHOOL OF HIGH PERFORMANCE DRIVING

The Bob Bondurant School of High Performance Driving Is Now "The Official High Performance Driving School of Dodge/SRT"

  • All customers who buy a new 2015 or 2016 model SRT will receive one full-day session of high-performance driving with professional instruction and time on the track as part of the Dodge/SRT package
  • Bondurant attendees will get to experience the full line of Dodge/SRT vehicles, including the Dodge Challenger and Dodge Charger Hellcats
  • Bondurant’s entire fleet of cars is being converted over to Dodge Chargers, Challengers and Vipers
  • Non-Dodge owners can purchase racing instruction through Bondurant and experience their full line of Dodge SRT vehicles on the track
  • Racing participants who qualify will get to experience the Dodge Viper ACR, the fastest street-legal Viper track car ever


November 3, 2015 , Auburn Hills, Mich. - New Dodge/SRT buyers grab your racing shoes and helmets – Dodge is teaming up with the legendary Bob Bondurant School of High Performance Driving to create “The Official High Performance Driving School of Dodge/SRT.”

Starting Jan. 1, 2016, Dodge customers who purchase or lease a 2015 or 2016 Dodge/SRT can experience a high-performance driving class with professional instruction and time on the track where they can develop their racing and driving skills in a one-day performance-packed adventure.

Dodge will provide the rides – nearly 100 SRT vehicles – including the 707-horsepower Dodge Charger and Challenger SRT Hellcats. In fact, Bondurant’s entire fleet of cars is being converted to Dodge Chargers, Challengers and Vipers. Participants who qualify will have the rare opportunity to drive the Dodge Viper ACR, the fastest street-legal Viper track car ever.

“We want drivers to develop an appreciation for the levels of performance our Dodge/SRT vehicles are capable of delivering,” said Tim Kuniskis, Head of Passenger Car Brands – Dodge, SRT, Chrysler, Fiat, FCA – North America. “Teaming up with Bob Bondurant, whose method of training has served more than a half-million drivers from around the world for nearly half a century, gives our Dodge/SRT owners the perfect track environment and professional guidance to hone their performance driving skills and gives us the chance to expose our lineup of SRT vehicles to a new group of performance car enthusiasts.”

When they arrive at the Bob Bondurant School of High Performance Driving in Chandler, Arizona, participants can combine advanced street driving skills with proven racing techniques and hours of track time for an unparalleled hands-on experience behind the wheel. Classes will include skid control, accident avoidance, line technique and a lead-and-follow session.

“In 47 years of being the global expert on driving instruction, I’ve been waiting for the right circumstances to launch the Bondurant Racing School to honor my championship legacy. Finally, that day is here,” said Bob Bondurant – Owner, Bob Bondurant School of High Performance Driving. “The Dodge/SRT muscle cars provide me the perfect platform needed to thoroughly teach road racing.”

SRT customers have one year from their purchase or lease date to take advantage of the Bob Bondurant School of High Performance Driving opportunity. Dodge will give eligible customers access to the school and vehicles for track driving. Participants can make a weekend trip out of the experience, but are responsible for their own hotel accommodations and travel.

Bob Bondurant has been at the forefront of professional driving instruction since 1968. Using the Bondurant Method, more than 500,000 students – ranging from racers and celebrities, to teenagers, professionals and police officers – have learned from Bondurant's expertise.

About Dodge Brand
The Dodge brand is America’s mainstream performance brand. With the purification of the brand and consolidation with SRT, Dodge is getting back to its performance roots with every single model it offers. The Dodge and SRT brands offer a complete lineup of performance vehicles that stand out within their own segments. Dodge is the “mainstream performance” brand and SRT is positioned as the “ultimate performance” halo of the Dodge brand, together creating a complete and balanced performance brand with one vision and one voice.

From muscle cars to compact cars, minivans, crossovers and full-size SUVs, the Dodge brand’s full lineup of 2015 models deliver best-in-class horsepower, class-exclusive technology, unmatched capability and a slew of cool features, such as LED headlamps, Dodge signature racetrack tail lamps, dual exhaust, 8.4-inch touchscreen infotainment centers and 7-inch thin-film transistor (TFT) customizable gauge clusters, to name a few. For the 2015 model year, customers will be able to drive the new 2015 Dodge Charger and Challenger, as well as the Dodge Challenger SRT Hellcat and Charger SRT Hellcat. The Dodge brand lineup also includes the 2015 Dodge Dart, Durango, Grand Caravan and Journey, including the new Crossroad model, and its flagship, the Dodge Viper.

Topics: dodge, sports car

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