Bob Lutz is named senior advisor to Katzkin

Article by Anita Panait, on December 11, 2013

Auto industry veteran Bob Lutz will serve as Senior Advisor to vehicle interior customizer Katzkin. According to Brooks Mayberry, chief executive of Katzkin, the company is bound to get a huge benefit from the insight and expertise of Lutz as one “one of the industry’s most influential and visionary leaders.”

Mayberry remarked that Lutz joins Katzkin at the right time, as the company continues to expand its production capacity with a new site in Mexico, extending just-in-time manufacturing in the United States and manufacturing in Asia. Mayberry also noted that Katzkin’s industry leadership has further grown through its customization expertise. He noted that carmakers are aware of the customization trend as consumers spend more than $30 billion every year in specialty automotive products.

He remarked that Vehicle Interior Personalization allows a carmaker to respond to consumer wants and needs with vehicle interiors tailored to their individual tastes and lifestyles. Mayberry believes that Lutz’s strong design acumen will be another bonus for the Katzkin brand.

Lutz has held senior leadership posts at four of the top carmakers in world, including General Motors Corp., where he was vice chairman until 2010. “Katzkin is on the forefront of revolutionizing vehicle interior customization,” remarked Lutz, adding that he is looking forward to working with the company executive team to help them push further the “boundaries of this emerging category.”

“The lines between custom vehicles from the factory and the aftermarket are blurring as consumers demand more choice,” said Mayberry. “Vehicle Interior Personalization allows the automotive manufacturer to respond to consumer wants and needs with vehicle interiors that are tailored to individual tastes and lifestyles -- giving customers more choices and automotive brands greater identity.” Mayberry believes that Lutz’s strong design acumen will be another bonus for the brand. [source: Katzkin]

If you liked the article, share on:

Comments

Recommended

Fans and enthusiasts of the BMW M2 in the United States could now rejoice. This comes as their favorite BMW M2 is getting a limited edition version as prepped by...
by - February 20, 2017
Carmakers usually leave us thirsty for information on whether they would introduce a new, refreshed or face-lifted vehicle and on when they intend to launch it. There are reasons for...
by - February 20, 2017
Cadillac’s CT6 full-size prestige-luxury sedan is still somewhat new. It has been offered to the global auto market for two model years – 2016 and 2017. But for those who...
by - February 19, 2017
In many industries, it is the rivalries that make things exciting. In basketball for example, there is the well-known rivalry between the Los Angeles Lakers against the Boston Celtics. For...
by - February 19, 2017
Now on sale in several major markets around the world including Europe, the BMW 5 Series (G30) heralds the arrival of the new seventh generation and represents a whole new...
by - February 19, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries