Bob Lutz is named senior advisor to Katzkin

Article by Anita Panait, on December 11, 2013

Auto industry veteran Bob Lutz will serve as Senior Advisor to vehicle interior customizer Katzkin. According to Brooks Mayberry, chief executive of Katzkin, the company is bound to get a huge benefit from the insight and expertise of Lutz as one “one of the industry’s most influential and visionary leaders.”

Mayberry remarked that Lutz joins Katzkin at the right time, as the company continues to expand its production capacity with a new site in Mexico, extending just-in-time manufacturing in the United States and manufacturing in Asia. Mayberry also noted that Katzkin’s industry leadership has further grown through its customization expertise. He noted that carmakers are aware of the customization trend as consumers spend more than $30 billion every year in specialty automotive products.

He remarked that Vehicle Interior Personalization allows a carmaker to respond to consumer wants and needs with vehicle interiors tailored to their individual tastes and lifestyles. Mayberry believes that Lutz’s strong design acumen will be another bonus for the Katzkin brand.

Lutz has held senior leadership posts at four of the top carmakers in world, including General Motors Corp., where he was vice chairman until 2010. “Katzkin is on the forefront of revolutionizing vehicle interior customization,” remarked Lutz, adding that he is looking forward to working with the company executive team to help them push further the “boundaries of this emerging category.”

“The lines between custom vehicles from the factory and the aftermarket are blurring as consumers demand more choice,” said Mayberry. “Vehicle Interior Personalization allows the automotive manufacturer to respond to consumer wants and needs with vehicle interiors that are tailored to individual tastes and lifestyles -- giving customers more choices and automotive brands greater identity.” Mayberry believes that Lutz’s strong design acumen will be another bonus for the brand. [source: Katzkin]

If you liked the article, share on:

Comments

Recommended

British luxury automaker Aston Martin celebrates its new partnership with the Henley Royal Regatta sporting event by designing a one-off DB11 sports car that they recently revealed. The car explores...
by - June 28, 2017
The 2018 Dodge Challenger SRT Hellcat as we know, is the Demon's less powerful sibling, and there’s nothing wrong with that. But have you ever imagined how it would look...
by - June 28, 2017
Sorry Uber, but Handsome Cabs taxi company has something no one else can offer - a Lamborghini Huracan that can take their clients from Point A to Point B. This...
by - June 28, 2017
BMW saw a potential oil leak on the new M760Li, prompting them to recall the said vehicle last April. Today, a little over two months after issuing the first recall,...
by - June 28, 2017
Without a doubt, the SUV segment is getting increasingly more saturated. This month alone, we were greeted with city-oriented SUVs from the Kia Stonic to the Hyundai Kona, and now...
by - June 27, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries