Body paint ad of Fiat Brand to debut in ESPN Body Issue

Article by Anita Panait, on July 11, 2013

FIAT Brand North America is running its very unique “Body Paint” print ad in this year's edition of the ESPN The Magazine’s Body Issue. The visually captivating print ad features over a dozen female artists, models and contortionists that recreated the image of a Fiat 500 Abarth Cabrio.

Olivier Francois, Chief Marketing Officer, Chrysler Group LLC, and Fiat Group Automobiles Head of Fiat Brand, remarked that the ‘Body Paint’ print ad allowed them to participate in a :unique collaboration with a multinational sports company" that links the FIAT brand with sports and car enthusiasts across the world. Eric Johnson, ESPN executive vice president, multimedia sales, said that their "ideal execution" is when a client creates an ad that "works so well within the context of [their] environment.”

He quipped that Fiat's "Body Paint" ad is not only a creative win, but also thematically ties in perfectly with ESPN The Magazine’s annual Body Issue.

Jason Stoicevich, Head of FIAT Brand North America, remarked that they wanted to create a concept for ESPN The Magazine's Body Issue that was "as visually unique" as the Fiat 500 Abarth Cabrio.

He remarked that the notion of the print ad conveying "athletic grace" in a magazine that devotes itself to covering athletes around the world is a "perfect union" for the FIAT Brand. The annual edition of ESPN The Magazine’s Body Issue became available on newsstands on July 10, 2013. [source: Fiat]

Topics: fiat, advertising

If you liked the article, share on:

Comments

Recommended

The much-hyped 2018 Dodge Challenger SRT Demon certainly has attracted a lot of attention, and possibly many potential buyers. Now, here is good news for interested customers: Dodge has finally...
by - May 25, 2017
An RHD (right hand drive) BMW M4 DTM Champion Edition has been listed to be for sale by Romans International, UK’s leading supercar dealership. The first owner of this rare...
by - May 24, 2017
Audi will be offering something exciting for its United Kingdom market. The company announced that it will be adding new features as standard to the A4 range. It also confirmed...
by - May 24, 2017
You guys are probably aware of the collaboration between Mercedes-Benz and Renault-Nissan. Knowing this, you would expect that both companies will come up with something impressive. Sources say that the...
by - May 24, 2017
Amongst all sports cars on the planet, which one is the world’s best-selling model? Would you have guessed that it is the Ford Mustang? According to IHS Markit’s global automotive...
by - May 24, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries