The proceeds from the online charity auction that took place on Nov. 22-Dec. 4 for the benefit of the Usain Bolt Foundation amounted to $193,191. Nissan Motor Co., Ltd.’s ‘Bolt Gold' Nissan GT-R and Bolt Merchandise auction was held on eBay. The foundation aims to create educational and cultural opportunities for children and young people in Jamaica, which is the home country of Usain Bolt.
There was intense competition from those who wanted to acquire the one-off ‘Bolt Gold' Nissan GT-R with offers around the world at the 10-day auction. The winning bid was later determined to be for $187,100. More than 100 bids were received for nine items of Bolt merchandise being auctioned. These include racing helmets, special driving suits and boots, which generated $6,091.
Nissan's Chief Operating Officer, Toshiyuki Shiga, said that with this donation to the foundation, Nissan will help boost the chances of children in Jamaica to achieve their dreams. Usain Bolt was named Nissan's honorary "Director of Excitement" as a brand spokesman for the company's new "WHAT IF_" global brand campaign in October 2012.
Usain Bolt has said that his partnership with Nissan “greatly benefits” his foundation’s work. He added that in Jamaica, more kids will have access to improved facilities, play areas and educational materials. The winner of the auction for the "Bolt Gold" Nissan GT-R is from Australia. He said that this gold GT-R becomes even more special since it celebrates the astonishing achievements of Usain Bolt.