‘Boss Immersion’ track experience offered to Ford Mustang Boss 302 owners

Article by Christian Andrei, on February 24, 2011

Ford enthusiasts who are highly anticipating the Mustang Boss 302 will now be able to experience hands-on track driving, which is a part of the Boss Track Attack complimentary program. This platform, which is available through Team Mustang and Ford Racing, will allow them to familiarize themselves with the car and understand what it is capable of.

Ford Racing Marketing Manager Mickey Matus explained that being a specifically tuned racetrack vehicle, the Mustang Boss 302 needs a whole lot of familiarizing. Ford wants owners to explore the power of the vehicle and Matus believes that the only way to achieve such is to allow them to push the Mustang Boss 302 to its limits.

The program features a full vehicle immersion with a vast amount of track time with experienced racers and engineers, giving them a comprehensive experience with the Mustang Boss 302. The program will commence at Miller Motorsports Park in Tooele, Utah.

The full Boss Track Attack experience, which includes the vehicles, will be covered by Ford. However, owners will have to cover their own travel and lodging expenses in the state. A reception will welcome participants followed by an in-depth immersion into Mustang Boss 302 stories a night before the track day.

During that evening, owners will have a glimpse on how the whole program and the vehicle itself came to be. During the track day itself, owners will assemble at the track to explore the Mustang Boss 302. Ford Racing Director Jamie Allison believes in the saying, “Practice makes perfect.”

Speaking in behalf of Ford Racing, Allison wants the participants to fully understand what their vehicles are capable of on the course. Further details about the Boss Track Attack will be available by early 2011.

Press Release

FORD SETS 2012 MUSTANG BOSS 302 OWNERS LOOSE WITH COMPLIMENTARY BOSS IMMERSION, TRACK EXPERIENCE

Buyers of Ford’s highly anticipated Mustang Boss 302 will now get a hands-on track driving experience to learn just what their car is capable of as part of a new complimentary program being announced today.

“The Mustang Boss 302 is a very special vehicle, tuned to perform on a racetrack,” said Mickey Matus, marketing manager, Ford Racing. “It’s an absolute blast to drive on the street but we want owners to be able to experience all the incredible balance, power and performance engineered into this machine, and the only safe way to do that is to push the car to the limit on a closed course. This is only natural, since the Boss grew up on the racetrack.”

The Boss Track Attack program, offered through Team Mustang and Ford Racing, will feature a full Boss immersion, driving instruction and plenty of track time with engineers and racers. The experience is designed to give Boss owners a comprehensive, hands-on look at exactly what their cars are capable of – and just how much fun they can be.

Boss Track Attack will take place at Miller Motorsports Park in Tooele, Utah, outside of Salt Lake City. Boss owners will need to make their own travel and lodging arrangements, but once in Utah, the full track experience – including cars for the event – is courtesy of Ford.

The evening before the track day, owners will be treated to a welcome reception followed by an in-depth immersion into both the non-product and product stories of the Boss 302, focusing on how the program came to be and the underlying engineering and design philosophy. The next morning, participants will convene at the track for a full day of driving instruction and course time.

“Practice makes perfect, and in this case it’s going to be a ton of fun, too,” said Jamie Allison, director, Ford Racing. “There’s nothing like the experience of being behind the wheel of a high-performance car on a dedicated track. It’s the environment that breeds incredible machines like Mustang Boss, and for owners who want to experience all these cars are capable of, we can promise an unforgettable event.”

More details about Track Attack, including dates, will be available in early 2011.

Topics: ford, ford mustang

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