Brand loyalty for Hyundai surpassed that of Honda and Toyota, study says

Article by Christian A., on August 25, 2010

Toyota loses its top spot in Kelley Blue Book's (KBB) brand loyalty ranking. The No. 1 spot now belongs to South Korean Hyundai. More new owners are picking Hyundai over any other brand. KBB said that in its latest study made in February 2010, Hyundai got the largest increase in loyalty, with 10.4% of new brand owners picking a Hyundai.

Hyundai is up from the third place in the last quarter of 2009. John Krafcik, Hyundai Motor America CEO described 2009 to be an unprecedented year for the Hyundai brand but that the company is well poised to maintain this momentum in 2010.

To attain its targets, Toyota is relying on its new vehicle, the all-new Sonata, as well as its dedication to deliver stylish, fuel efficient and affordable vehicles.

KBB also revealed that the 2011 Sonata was included in the Top 10 Most-Researched New Vehicles list. In particular, this vehicle ranked fifth among most researched vehicles, following the Accord, Civic, Camry and CR-V.

James Bell, executive market analyst for Kelley Blue Book said that Hyundai's momentum is claimed to be largely caused by the introduction of new products like the 2011 Sonata and 2010 Tucson.

Bell said that to sustain its sales momentum, Hyundai would have to continue to promote its attractive new-vehicle lineup, solid warranty offer and strong price-points to new-car shoppers.

Topics: hyundai, honda, toyota

If you liked the article, share on:

Pin It

Comments

Recommended

To the proud owners and owner-to-be of the Porsche 991 Carrera GTS, there's good news for you all. German automobile manufacturer Porsche recently confirmed to the public that the Porsche...
by - March 23, 2017
McLaren diehards, this is the moment that you're all waiting for. The British automaker recently publicized the teaser outline of its new automobile that will hit the streets soon, dubbed...
by - March 23, 2017
PSA seems very confident about conquering the world. The purchase of Opel/Vauxhall for €2.2 billion ($2.3B) from General Motors makes PSA the second largest car company, just behind the Volkswagen...
by - March 23, 2017
Reporting for duty. It’s been a year since the Victoria Police was loaned a new Mercedes-AMG GLE 63 S Coupe. In those 12 months, the coupe served as the law...
by - March 23, 2017
After making its debut at the Paris Motor Show last year as a concept car, the Trezor by Renault managed to bring home the 2016 Concept Car Design Of The...
by - March 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries