Brand loyalty for Hyundai surpassed that of Honda and Toyota, study says

Article by Christian A., on August 25, 2010

Toyota loses its top spot in Kelley Blue Book's (KBB) brand loyalty ranking. The No. 1 spot now belongs to South Korean Hyundai. More new owners are picking Hyundai over any other brand. KBB said that in its latest study made in February 2010, Hyundai got the largest increase in loyalty, with 10.4% of new brand owners picking a Hyundai.

Hyundai is up from the third place in the last quarter of 2009. John Krafcik, Hyundai Motor America CEO described 2009 to be an unprecedented year for the Hyundai brand but that the company is well poised to maintain this momentum in 2010.

To attain its targets, Toyota is relying on its new vehicle, the all-new Sonata, as well as its dedication to deliver stylish, fuel efficient and affordable vehicles.

KBB also revealed that the 2011 Sonata was included in the Top 10 Most-Researched New Vehicles list. In particular, this vehicle ranked fifth among most researched vehicles, following the Accord, Civic, Camry and CR-V.

James Bell, executive market analyst for Kelley Blue Book said that Hyundai's momentum is claimed to be largely caused by the introduction of new products like the 2011 Sonata and 2010 Tucson.

Bell said that to sustain its sales momentum, Hyundai would have to continue to promote its attractive new-vehicle lineup, solid warranty offer and strong price-points to new-car shoppers.

Topics: hyundai, honda, toyota

If you liked the article, share on:

Comments

Recommended

Are you a big fan of legendary boxer Mike Tyson, the former heavyweight world champion? Or are you a big fan of the iconic Ferrari F50? Either way, you will...
by - February 24, 2017
It seems that AM-RB 001 hypercar is not the only vehicle project that Aston Martin and Red Bull Racing has gone into. This time, don’t expect something as outlandish as...
by - February 24, 2017
The year 2018 marks the golden anniversary of Subaru of America. Of course, the company will celebrate 50 years of being at the helm of the brand’s crusade in North...
by - February 24, 2017
During car crashes and accidents, there are times that its occupants can’t get out easily. There are times when the only way to get out of that situation is to...
by - February 23, 2017
Could this be a special version of Ferrari’s much acclaimed LaFerrari? No matter how we look at it, the patent images for this sports car from Ferrari indicate its striking...
by - February 23, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries