BrandZ ranks Toyota as most valuable auto brand in 2013

Article by Anita Panait, on May 21, 2013

Toyota is now the most valuable automotive brand, according to the  study published by market research company Millward Brown. The Japanese carmaker’s 2013 brand value surged 12 percent to $24.5 billion, thanks to its significant advances in the hybrid market, according to the study.

Peter Walshe, Millward Brown global brand director, told Automotive News that Toyota is “carving out a very big position” in hybrids across its range, tapping into the consumer need for value by saving fuel cost.

Walshe added that Toyota’s hybrids are reinforcing the experience of the brand, adding that in doing so, the carmaker “continues to magnify what is special and different about it."

According to the BrandZ Top 100 Most Valuable Global Brands study, the value of the Toyota, Mercedes-Benz, Audi and Hyundai brands soared by double-digit percentages compared with 2012, thanks mainly to strong demand in China and the United States.

The Japanese brand has overtaken BMW in the rankings, after the German brand’s value declined by 2 percent to $24 billion due its lack of new product launches this year.

Walshe remarked that automotive brands that posted the biggest gains were the ones launched the most models. He, however, noted that BMW remains “a very powerful and distinctive brand." BMW was the most valuable automotive brand in the survey’s 2010 and 2012 rankings.

Toyota, on the other hand, was the most valuable automotive brand in 2006-2009 and 2011. The Mercedes-Benz brand gained the most value among German premium brands, posting an 11-percent hike to $18 billion.

Audi, meanwhile, logged an 18-percent increase in brand value to $5.5 billion, thanks to strong sales in the US and China. The growing number of millionaires in China has made the country a key growth market for top global luxury brands like Audi, BMW and Mercedes.

Topics: toyota

If you liked the article, share on:


Login or Create new account to add a comment!


We’re all excited as the year comes to an end especially as there are several things we’ve highly anticipated. Like always, the car industry has something new to offer; that’s...
by - October 28, 2016
Fuel economy is now an everyday term we hear and read in the automotive world. Just recently, some car manufacturers got into serious trouble for claiming false statements with regard...
by - October 28, 2016
More than three decades ago, the DeLorean DMC-12 was produced by the DeLorean Motor Company. However, production was stopped due to issues within the company. The car itself was decent...
by - October 27, 2016
Tesla is making sure that all models under production will receive the necessary advanced hardware that will allow them to be autonomously driven. The fitment of these advanced hardware to...
by - October 27, 2016
Wondering how fast the 2017 Chevrolet Camaro ZL1 in actual driving? To provide customers a good idea on how fast the 2017 Camaro ZL1 could really get, Chevrolet recently had...
by - October 27, 2016