Bravo successor is the second vehicle to be introduced by Fiat in the U.S.

Article by Christian Andrei, on May 30, 2011

Fiat is adding the successor to the Bravo to its 500 lineup as part of a strategy to further boost its demand in the U.S. There were apprehensions on the brand being relaunched in the U.S. with the small model but expectations were exceeded by the early sales figures.

The showrooms have only recently displayed the cabriolet version of the baby hatchback and the Abarth and EV versions are scheduled to follow soon.

US brand boss Laura Soaves said that the company is preparing to offer a larger model; however, she stressed that Fiat will not want to take business away from Chrysler’s traditional markets in the US.

Soaves said that Fiat will be the “small car brand” and that there will never come a time when it will have a model that’s bigger than a C segment. This means that Fiat wouldn’t carry a model that’s larger than a Focus. What this implies is that the Bravo will be replaced by a larger car.

According to Fiat Group boss Sergio Marchionne, a radical approach will be taken to develop the car, which would be far from being traditional. The Alfa Romeo Giulia was delayed when Marchionne threw out the car’s styling direction.

Soaves disclosed that this delay will mean that the evocative brand will go back to the U.S. with its 4C sports car. The ‘halo car’ will get modest volumes; however, Alfa will seek to exceed the 150 units of the 8C sold in the US market if the 4C is determined to be effective to be the launching pad for the brand.

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